http://neveryetmelted.com/2009/01/15/facebook-sacrifices-a-whopper-of-a-promotion/ The essential American soul is hard, isolate, stoic, and a killer. It has never yet melted. -- D.H. Lawrence Sat, 21 Nov 2009 11:35:13 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://neveryetmelted.com/2009/01/15/facebook-sacrifices-a-whopper-of-a-promotion/comment-page-1/#comment-135199 Mollybob Thu, 15 Jan 2009 21:34:10 +0000 http://neveryetmelted.com/index.php/facebook-sacrifices-a-whopper-of-a-promotion/#comment-135199 I get that Burger King was creative in its campaign, but have you looked at this from facebook's perspective? This campaign required you to defriend people - something that reduces facebook's social footprint, and therefore advertiser's exposure and facebook's income. I think they did the right thing - why should burger money make money using facebook to damage facebook? I get that Burger King was creative in its campaign, but have you looked at this from facebook’s perspective? This campaign required you to defriend people – something that reduces facebook’s social footprint, and therefore advertiser’s exposure and facebook’s income. I think they did the right thing – why should burger money make money using facebook to damage facebook?

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