http://neveryetmelted.com/2009/02/23/pc-versus-mac/ The essential American soul is hard, isolate, stoic, and a killer. It has never yet melted. -- D.H. Lawrence Fri, 25 May 2012 12:39:53 +0000 hourly 1 http://wordpress.org/?v=3.3 http://neveryetmelted.com/2009/02/23/pc-versus-mac/comment-page-1/#comment-137816 Scott D Tue, 24 Feb 2009 14:07:33 +0000 http://neveryetmelted.com/?p=4979#comment-137816 Freddie misses the point of branding. The reason marketers create a brand identity is so that people who relate (or aspire) to that identity gain value over and above the actual performance of the product. Mac users gain utility not only from the machine itself but from the satisfaction of owning something that conforms to/enhances their self-image. These values may seem trivial to many of us, but they are real and, to some, substantial. Why do you think liberals pay more for a Prius than a Honda Hybrid? Freddie misses the point of branding. The reason marketers create a brand identity is so that people who relate (or aspire) to that identity gain value over and above the actual performance of the product. Mac users gain utility not only from the machine itself but from the satisfaction of owning something that conforms to/enhances their self-image. These values may seem trivial to many of us, but they are real and, to some, substantial. Why do you think liberals pay more for a Prius than a Honda Hybrid?

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