08 May 2011

Petite Lap Giraffes

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Petite Lap Giraffe

I missed the best April Fool’s Day prank of 2011. It was the appearance of the Sokoblovsky Petite Lap Giraffe web-site, complete with Giraffe Cam.

The alleged Petite Lap Giraffe breeder operation, tracing its history back to Czarist times, was praised by Ad Week as:

a great example of taking an awesome random detail from a TV campaign and running with it online. The site, concepted and built by Grey (with The Mill in New York handling special effects), offers lots of great tips on owning a tiny giraffe. “PLG’s love being indoors in filtered air conditioning. If they can listen to music of Nikolai Rimsky-Korsakov it is dream,” notes the copy, which is all humorously written in broken English. And look, they’re tidy: “PLG’s are very clean. With training they will go in box like cats. Allergies never a problem.” Well, I’m sold. Too bad I’m No. 14,870 on the waiting list, with an expected delivery date 21,000 years in the future.

The ads behind all this were the “Gregor the Russian billionaire” commercials (see below).

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