Dan Greenfield takes the occasion of America’s reaffirmation of the choice of Barack Obama as president to discuss how it is possible for any country to make such a choice.
Mitt Romney, a fake authentic politician of the old school, back when politicians were working with magazine covers, snapshots and a 30 second clip, couldn’t compete against the truly fake Barack Obama, who in truly modern media style doesn’t just fake 30 seconds or 30 minutes in front of the camera, but fakes his entire life going back decades.
Obama is truly fake. He is authentically unreal. There is absolutely nothing to him. If you take away all the work that was done to make him famous, there would be nothing there. And that is exactly why he is the perfect avatar for the media age. …
America is being run by a Made in Indonesia leader whose performance is as bad as any of the Made in Indonesia, Pakistan or China crap you’ll find in Wal-Mart. And it doesn’t matter because he’s a brand. The savvier younger and urban voters don’t care what he’s made of, they care how he makes them feel. They may lose their job the next day and their prospects for paying off their college loans may be missing, but if it makes them feel good at the point of polling, then that’s what matters.
When all products are bad, then all that matters is how they feel. When everything can be deconstructed into a lie, then you embrace the lie that feels the most fakely real, even knowing that it will one day be exposed on another episode of Oprah as a lie.
Those who believe in nothing are the most gullible because they will fall for anything. Those without faith are always looking to believe in something or someone. Those who have never known value or quality are always looking to pick up a product that communicates value and quality to them, even while they retain no metric for assessing either one. Instead of learning the metric, they follow the brand, they become savvy brand-spotters, rather than knowledgeable buyers. And when they brand lets them down, then the brand apologizes, the emotions are soothed, and the low information voter turns to the big screen for another messiah.
In a culture where character no longer matters, competition loses all meaning. A lie is no longer a lie, it is not wrong in and of itself. A failure no longer matters if it makes people feel good. And the idea of leadership no longer exists, only the imitation of it. The faint media echo of the values of what was once a great civilization singing itself to sleep.