06 Feb 2017

This Year’s Superbowl Propaganda Fest

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John Nolte is perfectly correct: “Liberals eventually ruin everything.” Last night’s Superbowl featured a series of political propaganda advertising spots.

Coke and Airbnb competed in the nausea-inducing sweepstakes with ads extolling the beauties of “diversity.”

84 Lumber, whose first ad, featuring a Mexican mother and daughter dismayed at confronting Trump’s Wall, was declined by Fox as “too controversial,” ran a minute-and-a-half spot titled “The Journey Begins,” showing the same mother and daughter starting out hopefully and passing through desert, river, and mountains in the direction of El Norte, presumably in search of the land of the generous welfare check.

Audi, as Jack Baruth explicated at length, served up a lesson on the natural superiority of the community of fashion, cloaked as a lecture on Feminism.

All in all, the amount of political virtue-signalling from big, ugly fat cat corporations was simply appalling. Yesterday was one of those days where you wondered if the citizens of Hitler’s Germany were as much bombarded with get-in-line, Gleichschaltung prop as we are.

Liberal “diversity” is such a crock. I’m old enough to remember 1950s America very well. People, like myself, living outside the big cities and the South, never ran into people of other races at all, but we still had plenty of diversity. Go watch one of those old war movies in which the soon-to-be-embattled platoon is shown to be made up of the farmboy from Kansas, the guy with the thick Brooklyn accent, the strong Polack, the ready-with-his-fists Irishman, and the intellectual Jew. My own small town had a population pretty much only made up of turn-of-the-last-century Roman Catholic immigrants, and we still had more than enough diversity to fuel all the mutual dislike anybody needs.

In the old days, newly arrived immigrants came to America, lived in enclaves of their own, and took the worst jobs. Today, some Hindu or Mussulman hops of the plane from Bombay and sends his offspring to Harvard or Yale. The first generation in the country does not line up to work with a pick and shovel in the coal mines, to lay track for the railroads, or to do the heavy lifting in the mill. That first generation can be found teaching the US Constitution (from a left-wing point of view) at Yale Law School (Akhil Amar) or telling Americans what to think about Foreign Policy on CNN (Fareed Zakaria).

No wonder so many people are experiencing a wave of Nativist revulsion. Suddenly, it’s the turn of every personage of color from every remote continent or clime to be welcomed heartily to America, and granted immediate entrée to the national establishment in a way that it was never the turn of Scots Irish who’ve been living here for centuries or the Germans or the Scandinavians or the Irish and Southern and Eastern Roman Catholics who arrived somewhat later. Those people are never counted as diverse, and simply get lectured to by their betters and advised to apology for their white privilege.

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3 Feedbacks on "This Year’s Superbowl Propaganda Fest"

Seattle Sam

The 84 Lumber ad was a simply spectacular example of misunderstanding your customer. Virtue signaling. Bull’s-eye. I doubt if Joe Hardy would approve of what his daughter is doing.



GoneWithTheWind

I’m sure there are great stories on all sides of these issues. But I just don’t want to be lectured by ads, TV shows and movies and by actors and other people who are famous by being famous. These things feel to me like the “elite” are reaching down from their cloud to poke their finger in the eye of the ‘Kulaks” just because they need a good poke. Very offensive and unnecessary.



Tennessee Budd

You forgot one stereotype in your old-war-movie cast: The Southerner. Barely literate (just enough to read his Bible), unrealistically good shot, tough as nails but with a soft spot for The Girl From The Next Holler, woods-wise but not very bright. Forms a grudging friendship with the Token Black (or white-Yankee-from-Brooklyn), who will die in his arms, triggering a heroic but doomed one-man assault by the Southerner. In the movies, you can rely on him to use “y’all” in the singular, as in “Hey, Bob, y’all see thet?”.
The same stereotype is still used. Some things never change.



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