Lydia Guevara, granddaughter of Ernesto “Che” Guevara of t-shirt fame, is posing for PETA.

Lydia Guevara poses semi-nude in a PETA campaign that tells viewers to “join the vegetarian revolution,” said PETA spokesman Michael McGraw.

The print campaign is expected to debut in October in magazines and posters, McGraw said. It will be launched first in Argentina, where Che Guevara was born, and then internationally. PETA approached the 24-year-old in recent months after finding out she was a vegetarian, McGraw said.

In the ad, Lydia Guevara wears camouflage pants, a red beret, and bandoliers of baby carrots while standing with one fist on her hip and the other outstretched.

Until recent times, for most people, both food and sex were considerably less available than they are today.

In the Hoover Institute’s Policy Review, Mary Eberstadt meditates on the curious way in which, at the present time, the community of fashion has come to place a strongly principled ethical focus on eating, just when old-style sexual morality has been replaced by total latitudinarianism.
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Hat tip to Karen L. Myers.

This PETA ad was too racy for NBC and was rejected for display during the Superbowl next Sunday.

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NBC identified 8 forms of inappropriate female-and-botanical-item contact.