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	<title>Never Yet Melted &#187; World of Warcraft</title>
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	<link>http://neveryetmelted.com</link>
	<description>The essential American soul is hard, isolate, stoic, and a killer. It has never yet melted. -- D.H. Lawrence</description>
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		<title>Chinese Ministries Battle Over WOW</title>
		<link>http://neveryetmelted.com/2009/11/07/chinese-ministries-battle-over-wow/</link>
		<comments>http://neveryetmelted.com/2009/11/07/chinese-ministries-battle-over-wow/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 12:11:30 +0000</pubDate>
		<dc:creator>JDZ</dc:creator>
				<category><![CDATA[China]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[World of Warcraft]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[WOW]]></category>

		<guid isPermaLink="false">http://neveryetmelted.com/?p=7701</guid>
		<description><![CDATA[The most epic World of Warcraft duel is not going to be fought inside the game, reports the New York Times. Nor will broadswords, enchanted armor, and magic spells be producing the decision. DPS will be inflicted by interagency memoranda, and the Communist Party rather than the program algorithm will select the winner. My guess [...]]]></description>
			<content:encoded><![CDATA[	<p><img src="http://neveryetmelted.com/wp-images/WOW2.jpg" alt="" /></p>

	<p>The most epic World of Warcraft duel is not going to be fought inside the game, reports the <a href="http://www.nytimes.com/2009/11/07/world/asia/07china.html?src=twt&#38;twt=nytimes">New York Times</a>.  Nor will broadswords, enchanted armor, and magic spells be producing the decision. <a href="http://www.wowwiki.com/Damage_per_second"><span class="caps">DPS</span></a> will be inflicted by interagency memoranda, and the Communist Party rather than the program algorithm will select the winner.</p>

	<p>My guess is the Ministry of Culture is going to <a href="http://www.wowwiki.com/Own">pwn</a> those <a href="http://www.wowwiki.com/Noob">N00bs</a> from the Administration of Press and Publication.</p>

	<p><blockquote><br />
It could almost be a World of Warcraft game session &#8212; two competing titans, plotting against each other, swapping blows, embarked on a quest for a single prize that only the stronger of them will claim.</p>

	<p>The virtual World of Warfare game is the subject of a regulatory dispute in China, where such games are big business.</p>

	<p>But this is not virtual reality. The titans are two agencies of the Chinese government. And their quest, during which they have traded a few blows in the past week, is for a potentially rich prize: the power to regulate the real World of Warcraft, among the most popular online games in China.</p>

	<p>The background: On Monday, the Chinese General Administration of Press and Publication ordered the Shanghai-based operator of World of Warcraft, NetEase, to shut down its servers for World of Warcraft. The agency said that it had rejected the company&#8217;s application to become the new host of the game&#8217;s four million Chinese players.</p>

	<p>But by Wednesday, the Ministry of Culture had struck back.</p>

	<p>&#8220;In regards to the World of Warcraft incident, the General Administration of Press and Publication has clearly overstepped its authority,&#8221; a ministry official, Li Xiong, was quoted as saying in the Economic Information Daily, a newspaper in Beijing. &#8220;They do not have the authority to penalize online gaming.&#8221;</p>

	<p>The ministry said it had that authority. And it said NetEase was perfectly free to offer the game on computers in China. The matter now appears destined for settlement by the State Council, the Chinese government&#8217;s cabinet.</p>

	<p>Such bureaucratic hair-pulling might seem petty, were so much not at stake. Why the authority to regulate video games should trigger such a fracas is not altogether clear. But on its face, the defining aspect of the dispute involves money.</p>

	<p>The online gaming industry in China is already huge, and growing fast. About 50 million people crowd the Internet cafes of China on a regular basis to play. Revenues in 2008 rose about 50 percent to at least $2.9 billion, according to Alicia Yap, a Hong Kong analyst for Citi Investment Research and Analysis. That is 10 times the revenue of just five years ago. <span class="caps">IDC</span>, a research company, has predicted that annual revenue will reach $6 billion by 2013.</p>

	<p>In that context, the question of who decides what games go online &#8212; and how they decide &#8212; looms large.</blockquote></p>


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		<item>
		<title>Serious Obsession</title>
		<link>http://neveryetmelted.com/2008/10/12/serious-obsession/</link>
		<comments>http://neveryetmelted.com/2008/10/12/serious-obsession/#comments</comments>
		<pubDate>Sun, 12 Oct 2008 14:43:22 +0000</pubDate>
		<dc:creator>JDZ</dc:creator>
				<category><![CDATA[Bizarre]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Nerd News]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[World of Warcraft]]></category>

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		<description><![CDATA[Gizmodo takes perhaps an overly censorious view of one man&#8217;s passion. Personally, I think the Bradster&#8217;s setup is highly impressive, in its own peculiar way Homeric. It would be interesting to watch him multi-task. World of Warcraft player/dorkmaster supreme Bradster has caved to his smack addiction-like dependence on WoW and created 36 separate accounts that [...]]]></description>
			<content:encoded><![CDATA[	<p><img src="http://neveryetmelted.com/wp-images/Warcraft.jpg" alt="" /></p>

	<p><a href="http://gizmodo.com/5062237/world-of-warcraft-seems-like-kind-of-a-silly-hobby">Gizmodo</a> takes perhaps an overly censorious view of one man&#8217;s passion.</p>

	<p>Personally, I think the Bradster&#8217;s setup is highly impressive, in its own peculiar way Homeric. It would be interesting to watch him multi-task.</p>

	<p><blockquote><br />
World of Warcraft player/dorkmaster supreme Bradster has caved to his smack addiction-like dependence on WoW and created 36 separate accounts that he plays simultaneously on an epically ridiculous rig. He claims to spend over $5700 per year just on the game, and plans to pick up 36 copies of the new expansion pack Wrath of the Lich King when it&#8217;s released. ...</p>

	<p>Bradster&#8217;s setup features a whopping seven separate laptops, four desktops hidden away under the desk, and an array of screens that&#8217;s disorienting even in a static image. He might be the only person on earth who&#8217;s capable of using the 15-button mouse.</blockquote></p>


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