Category Archive '2010 Census as Welfare Project'

08 Apr 2009

Making the Census “Ours”

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Terry Jeffrey, at Town Hall, finds that the Obama Administration is already selling the 2010 Census as a welfare project.

The Constitution mandates that a census be taken every 10 years so that the members of the House of Representatives can be apportioned among the states according to their population.

But as the Census Bureau prepares to undertake the 2010 census, it is planning to stress a far different purpose for the population count, according to its own carefully crafted communications plan.

This plan is detailed in a 351-page Census Bureau document titled “2010 Census Integrated Communications Campaign Plan” that is posted on the bureau’s Website.

On page 10 of this plan, the bureau states that the “unifying idea for all communications” about the 2010 census is: “Only you can make the census ours.”

It says that this idea will be “expressed in the marketplace” through the phrase, “It’s in our hands.”

“This is the broad, overarching platform, unifying all messaging,” the plan says of the phrase, “It’s in our hands.”

Now, these phrases may look to you like lyrics from a Barry Manilow song, but to the people running next year’s constitutionally mandated count of all people in the United States, they are very serious words. …

On page 29 of its plan, the Census Bureau explains “What ‘Only You Can Make the Census Ours’ Means” — doing so in the imagined words of a U.S. resident being asked to participate in the census.

Participating in the census, it turns out, is all about “change” and “more funding.”

“I have an opportunity to help make a difference for my community, my family and myself,” says the imagined resident. “It’s literally in my hands, in the form of the 2010 Census questionnaire. The Census is much more than a piece of paper. It’s a tool that I can put to work to ignite positive change.

“My participation in the 2010 Census can be the tipping point that helps make change possible,” says the Census Bureau’s imagined U.S. resident. “And the more of us who fill out and mail back the Census, the more of us who want to tell a friend, to tell a friend, to tell a friend, the more funding we might get to help improve our lives and the lives of those who are important to us.”

In other words, the person the Census Bureau imagines it is targeting with its communications plan is not someone who looks at himself as a net payer of taxes but someone who looks at himself as a net taker of government funding.

It’s really about making the contents of your wallet “theirs.”


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