Category Archive 'AM Radio'

02 Jul 2008

Limbaugh Signs $400 Million Contract Renewal

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The San Antonio Business Journal reports that Premiere Radio extended Rush Limbaugh’s contract, but says “financial terms were not released.”

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But the Radio Equalizer leaks the stupefying amount of Rush Limbaugh’s signing bonus.

A key industry source confirms speculation that Limbaugh has signed a stunning mega contract renewal deal with Premiere Radio Networks and parent company Clear Channel Communications.

Said to be Limbaugh’s most lucrative deal ever by far, the new agreement runs through 2016 and includes a previously unheard-of nine figure signing bonus. For those of you in Rio Linda, that means more than $100 million, upfront.

With that kind of bread, will he purchase Rio Linda outright?

Beyond infuriating the left, that staggering sum is sure to reinforce the widespread industry belief that talk represents one of broadcast radio’s only remaining bright spots. …

Expect Rush’s massive renewal deal to spark a fresh round of hand- wringing from the left, where their own “progressive” talk radio format remains stalled.

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Media Bistro confirms, and adds details:

Rush Limbaugh’s new mega deal that keeps him on the radio until 2016. Rush is also the subject of the New York Times Magazine cover story set for this Sunday’s paper.

Drudge writes of the reported $400 million deal, which would pay him an estimated $38 million a year, “Earnings now pace him ahead of the annual salaries for network news anchors: Katie Couric, Brian Williams, Charlie Gibson and Diane Sawyer — combined!”

Kind of puts Rush Limbaugh in a new perspective, doesn’t it, liberals? Why, with that kind of money Rush could fund his own presidential campaign. He could buy the ground Bill Clinton is standing on, and have him torn down.

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To help Rush celebrate, here’s Pink Floyd performing my personal favorite of theirs: Money.

6:13 video


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