Category Archive 'Community of Fashion'
15 Sep 2017

Ikea Humans

, , ,

Samuel Biagetti finds an important parallel between the youthful middle-class community of fashion’s preference in furniture and its inner life.

Suppose for the moment that our young couple of today… Jennifer and Jason, are members of the upper middle class, living off their smarts and social connections rather than manual work. They live in the Sun Belt, in some newly gentrifying neighborhood of Queens, or in its equivalent in Montreal or Melbourne. They have college degrees and, even more importantly, college friends, which help to pull them up the slippery slope of middle-class employment. They are part of a scrambled white-collar workforce, drawn from all parts of the country and abroad, a lumpenbourgeoisie squeezing itself into selected wards of a few expensive cities. They follow trends in food, and music, and long-form television. Their politics are probably (but not definitely) liberal.

Let us further entertain the idea that in our time as in Dickens’, life imitates furniture, and that we will learn something about our young couple if we consider where they house their underwear. If we picture Jennifer and Jason’s bedroom, it is not hard to guess what we would see there: a good deal of IKEA. Their IKEA dressers are probably black or white, or maybe covered in a veneer — something light but earthy, such as birch. Beneath the veneer, however, is not a cheaper wood like local poplar, but particle board — a material that would befuddle Dickens and his contemporaries.

Consider more closely where this IKEA dresser and its underlying substance came from. That story begins at a logging camp somewhere in the world — quite possibly in an illegally harvested old-growth forest in Russia or China. (It is impossible to say exactly, since IKEA has torpedoed laws that would require them to disclose their sources.) The loggers in this mystery forest fell trees of various sorts and pass them on to a logging company that might manage scores of camps. The logging company then sells the trees to a sawmill which gathers material from several dozen logging companies and cuts them into boards. Several sawmills in a region then supply the lumber to a larger board-mill that cuts the wood into even smaller pieces. Small suppliers buy the board from several board-mills and transport a portion of it to large suppliers, which in turn gather and pulverize the various materials in a chemical soup and press it into lighter, cheaper chunks. IKEA then buys this “composite material” to cut into the components of a Malm or Hemnes, sorts it into boxes, and distributes it to over 300 stores around the world, leaving the final assembly to the customers. Even a simple desk or dresser contains, by IKEA’s own admission, at least 26 different species of wood from at least 18 different countries — and usually far more. The result is a sleek but crumbly piece of furniture, sure to camouflage into any new apartment. Jennifer and Jason use their dressers every day without a thought as to the work or the materials that made them.

We must not sneer at Jennifer and Jason, many readers are sure to point out, for choosing IKEA. Their incomes, though high in the global scale, are likely to be lower than their parents’ were, and they often have to move in order to climb the employment ladder. It is only reasonable for them to buy something inexpensive, transportable, and replaceable. IKEA fulfills an important niche in the middle-class market — for cheap furniture that still retains a semblance of respectability. The company has exploited this market to become the global empire that Sweden never had, a kind of Viking revenge on the modern age.

Still, there is a good chance that Jennifer and Jason actually like their IKEA dressers, and prefer them to the old oak chest that their grandparents tried to foist on them. Indeed, the extraordinary popularity of IKEA testifies not only to its convenience but to its ability to appeal to the middle-class self-image. Jennifer and Jason are drawn to IKEA because it reflects who they are: they too are modern, movable, and interchangeable, their wants satisfiable in any neighborhood with a food co-op and a coffee shop. More fundamentally, Jennifer and Jason are untraceable, a “composite material” made from numberless scraps and pieces. They have a long catalog of home towns, and their accents are NPR neutral. They can probably rattle off the various nationalities in their family trees — Dutch, Norwegian, Greek, and Jewish, maybe some Venezuelan or Honduran for a little color. From these backgrounds they retain no more than a humorous word or phrase, a recipe, or an Ellis Island anecdote, if that. They grew up amidst a scramble of white-collar professionals and went to college with a scramble of white-collar professionals’ kids. Their values are defined mainly by mass media, their tastes adorably quirky but never straying too far from their peers’, and like the IKEA furniture that they buy in boxes, they too cut themselves into manageable, packaged pieces and market themselves online. They are probably “spiritual but not religious.” They have no pattern or model of life that bears any relation to the past before the internet. For all intents and purposes, they sprang up de novo in the modern city. Whereas the Veneerings’ high fashion covered over an essential vulgarity, Jennifer’s and Jason’s urbane style masks a hollowness.

It may be tempting to call Jennifer and Jason, and the the group of people whom they represent, “cosmopolitans.” ( And indeed, IKEA, with its vaguely exotic Swedish names, provides a dash of cosmopolitanism on the cheap.) However, Jennifer and Jason are something newer and more bizarre than cosmopolitans: as Ross Douthat aptly pointed out in the wake of the Trump election, the increasingly insulated college-educated classes of the coastal cities do not grapple with real, substantive differences in beliefs and values, associating instead with cliques of like-minded classmates. …

Conversely, we must also avoid cheap epithets. The word “cosmopolitan” is a double-edged sword – long a shibboleth for worldly sophistication, it has lately turned upon its makers, serving as a political weapon against urban liberals; it is not surprising that a Trump spokesman recently attacked the “cosmopolitan bias” of a journalist who questioned the White House’s immigration policies. There is nothing particularly new or insightful about attacking urbanites tainted by association with the foreign, like the Judean exiles railing against the silken whores of Babylon. Still, as shallow and hackneyed as this rhetorical strategy might be, it packs a populist punch because the very concept of “cosmopolitan” is purely relative: since no one, legally speaking, is a citizen of the world, one can be “cosmopolitan” only in contrast to someone else – a “provincial” in the Victorian terminology, or a “xenophobe” in contemporary talk. In other words, the idea of cosmopolitanism carries an unavoidable subtext of class superiority.

Therefore, to be precise, the class of people of whom I am speaking are “cosmopolitan” neither in the idealized nor in the demonized sense of the word. They neither bridge deep social differences in search of the best in human experience, nor debase themselves with exotic foreign pleasures. Rather, they have no concept of foreignness at all, because they have no native traditions against which to compare. Indeed, the very idea of a life shaped by inherited custom is alien to our young couple. When Jennifer and Jason try to choose a restaurant for dinner, one of them invariably complains, “I don’t want Italian, because I had Italian last night.” It does not occur to them that in Italy, most people have Italian every night. For Jennifer and Jason, cuisines, musical styles, meditative practices, and other long-developed customs are not threads in a comprehensive or enduring way of life, but accessories like cheap sunglasses, to be casually picked up and discarded from day to day. Unmoored, undefined, and unaware of any other way of being, Jennifer and Jason are no one. They are the living equivalents of the particle board that makes up the IKEA dressers and IKEA nightstands next to their IKEA beds. In short, they are IKEA humans.

RTWT

HT: Vanderleun.

31 Aug 2017

Melania Trump’s Shoes, a National Issue?

, , , , , , , ,

Vogue’s “Fashion Muse” Lynn Yaeger (see photo below) saw a photograph of First Lady Melania Trump boarding a Houston-bound plane in stiletto heels and made a major thing out of it.

This morning, Mrs. Trump boarded Air Force One wearing a pair of towering pointy-toed snakeskin heels better suited to a shopping afternoon on Madison Avenue or a girls’ luncheon at La Grenouille.

While the nation is riveted by images of thousands of Texans wading with their possessions, their pets, their kids, in chest-high water, desperately seeking refuge; while a government official recommend that those who insist on sheltering in place write their names and social security numbers on their arms, Melania Trump is heading to visit them in footwear that is a challenge to walk in on dry land.

A spokesperson says she has other shoes to change into on the plane—and one sincerely hopes there is a pair of leopard-print Wellies-in-waiting to get her from the tarmac to the limo. But what kind of message does a fly-in visit from a First Lady in sky-high stilettos send to those suffering the enormous hardship, the devastation of this natural disaster?

And why, oh why, can’t this administration get anything, even a pair of shoes, right?

The Washington Post chimed in:

Melania Trump is the kind of woman who travels to a flood-ravaged state in a pair of black snakeskin stilettos. Heels this high are not practical. But Trump is not the kind of woman who has to be practical. Heels this high are not comfortable. Comfort is not the point. Neither hers nor yours.

Trump is the kind of woman who knows that when she walks from the White House to Marine One there will be photographers, and so she will dress accordingly. On this soggy Tuesday morning, she wore her stilettos with a pair of cropped black trousers and an Army-green bomber jacket. Her hair was nicely blown out, and she was wearing a pair of sunglasses though it was overcast and drizzly at the time. As she walked to the chopper, she glanced toward a camera, and the photographer captured her with one hand in her pocket, her weight shifted slightly to one leg. She looked great.

Trump’s fashionable ensemble was defined by its contradictions. She was wearing a working man’s jacket but it was juxtaposed with sexy limousine shoes. The trousers and the top were basic black — utilitarian. The oversize aviator sunglasses were Hollywood. It’s an image that would have been at home in any fashion magazine, which is so often the case with the first lady. …

It was also an image that suggested that Trump is the kind of woman who refuses to pretend that her feet will, at any point, ever be immersed in cold, muddy, bacteria-infested Texas water. She is the kind of woman who may listen empathetically to your pain, but she knows that you know that she is not going to experience it. So why pretend?

Well, sometimes pretense is everything. It’s the reason for the first lady to go to Texas at all: to symbolize care and concern and camaraderie. To remind people that the government isn’t merely doing its job, that the government is engaged with each and every individual. Washington hears its citizens. That’s what the optics are all about. Sitting around a conference table and talking into a speaker phone are not good optics. A politician has to get on the ground in work boots and a windbreaker. Rolled-up sleeves. Galoshes. Baseball caps.

and the New York Times also eagerly joined fashionista firing squad:

Mrs. Trump’s heels… appear to be classic Manolo Blahniks …redolent of a certain clichéd kind of femininity: decorative, impractical, expensive, elitist (all adjectives often associated with the brand “Trump”).

Mrs. Trump, of course, actually emerged from the plane wearing a pair of white sneakers.

The president himself was also criticized by Jezebel for inappropriate flood attire, i.e. khakis. Tom Knighton notes that khakis were fine for hurricane wear when Obama wore them.

All this was started by Lynn Yaeger of Vogue. The same Vogue whose idea of fashion these days is a cover shot by Annie Leibovitz no less of Bradley Manning pretending to be female in a swimsuit.


Milo Yiannopoulos described the Vogue columnist as: “An unspeakable Eldritch horror from the depths of aeons and untouched by mortal creatures.”

12 Jul 2017

Course Catalog: David Brooks’ Elite Sandwich College

, , , ,


High Culture, according to David Brooks

“Recently I took a friend with only a high school degree to lunch. Insensitively, I led her into a gourmet sandwich shop. Suddenly I saw her face freeze up as she was confronted with sandwiches named ‘Padrino’ and ‘Pomodor’ and ingredients like soppressata, capicollo and a striata baguette. I quickly asked her if she wanted to go somewhere else and she anxiously nodded yes and we ate Mexican.”

— David Brooks, “How We Are Ruining America,” New York Times, 7/11/17

McSweeney’s has published the Course Catalog for David Brooks’ Elite Sandwich College:

Classic Italian Meats 205
Prerequisite: Basic Deli Meats 101

In this class we will go beyond the American deli meats like ham, turkey, and chicken breast and learn more in-depth about the classic Italian cured meats: Pancetta, Prosciutto, Capicola, and more. Students will learn about origin, curing techniques, and appropriate stacking method. Two lectures and two studio hours each week.

Fancy Condiments and Toppings 305
Prerequisite: Mayonnaise and Mustard Only 101

Students will learn the basics of topping a sandwich beyond just meat and vegetables. Techniques include the seasoned olive oil drizzle and distribution of aioli. If time in semester permits, students will dabble in use of cornichons and castelvetranos. Three lectures and one lab weekly.

Wrapping 101

A perfect sandwich wrap takes skills. This likely wasn’t covered in your basic high school sandwich courses. Wrapping techniques discussed include old style deli-fold, long breads, and double layer. Lab only.

Talking to Your Friends About Italian Delis 426

In this soft-skills class, students will learn how to help friends who have never visited a deli choose items on the menu. Students will learn how to gently correct friends when they pronounce “mozzarella” with the “a” sound at the end, when the right time is to explain that tomatoes were actually not native to Europe so marinara sauce is actually not traditionally Italian, and the right way to introduce that pizza is actually very different in Italy. Three lectures weekly. Includes unannounced quizzes/sandwich runs.

26 Apr 2017

If You Watch This Video, You’ll Be Sorry

, , , ,

Bill Nye the Science Guy (if anyone were ever tempted to accept this bozo as an authority on “climate change,” just refer them to this) introduces Rachel Bloom who sings (in the intrinsically annoying rap style) the bizarre recent perspective of the Community of Fashion Establishment that holds that sex is not binary, there is some kind of spectrum (if so I’m on the very extreme male end), and whatever “feels right” (boy scout uniforms, 1936 Bendix wringer-type washing machines, mashed potatoes and dwarves?), go for it!

22 Apr 2017

A Populist-Nationalist Revolt is Coming in France, Too

, , , , , ,

Christopher Caldwell, in City Journal, discusses the untranslated three-book oeuvre of French commentator Christophe Guilluy, a specialist observer of French demographics, real estate, and economic developments, who describes the development, in France, of a similar practical separation and conflict of interests between the prosperous urban community of fashion elite and La France périphérique, the Gallic equivalent of Fly-Over America.

[T]he urban real-estate market is a pitiless sorting machine. Rich people and up-and-comers buy the private housing stock in desirable cities and thereby bid up its cost. Guilluy notes that one real-estate agent on the Île Saint-Louis in Paris now sells “lofts” of three square meters, or about 30 square feet, for €50,000. The situation resembles that in London, where, according to Le Monde, the average monthly rent (£2,580) now exceeds the average monthly salary (£2,300).

The laid-off, the less educated, the mistrained—all must rebuild their lives in what Guilluy calls (in the title of his second book) La France périphérique. This is the key term in Guilluy’s sociological vocabulary, and much misunderstood in France, so it is worth clarifying: it is neither a synonym for the boondocks nor a measure of distance from the city center. (Most of France’s small cities, in fact, are in la France périphérique.) Rather, the term measures distance from the functioning parts of the global economy. France’s best-performing urban nodes have arguably never been richer or better-stocked with cultural and retail amenities. But too few such places exist to carry a national economy. When France’s was a national economy, its median workers were well compensated and well protected from illness, age, and other vicissitudes. In a knowledge economy, these workers have largely been exiled from the places where the economy still functions. They have been replaced by immigrants. …

Top executives (at 54 percent) are content with the current number of migrants in France. But only 38 percent of mid-level professionals, 27 percent of laborers, and 23 percent of clerical workers feel similarly. As for the migrants themselves (whose views are seldom taken into account in French immigration discussions), living in Paris instead of Boumako is a windfall even under the worst of circumstances. In certain respects, migrants actually have it better than natives, Guilluy stresses. He is not referring to affirmative action. Inhabitants of government-designated “sensitive urban zones” (ZUS) do receive special benefits these days. But since the French cherish equality of citizenship as a political ideal, racial preferences in hiring and education took much longer to be imposed than in other countries. They’ve been operational for little more than a decade. A more important advantage, as geographer Guilluy sees it, is that immigrants living in the urban slums, despite appearances, remain “in the arena.” They are near public transportation, schools, and a real job market that might have hundreds of thousands of vacancies. At a time when rural France is getting more sedentary, the ZUS are the places in France that enjoy the most residential mobility: it’s better in the banlieues.

In France, the Parti Socialiste, like the Democratic Party in the U.S. or Labour in Britain, has remade itself based on a recognition of this new demographic and political reality. François Hollande built his 2012 presidential victory on a strategy outlined in October 2011 by Bruno Jeanbart and the late Olivier Ferrand of the Socialist think tank Terra Nova. Largely because of cultural questions, the authors warned, the working class no longer voted for the Left. The consultants suggested a replacement coalition of ethnic minorities, people with advanced degrees (usually prospering in new-economy jobs), women, youths, and non-Catholics—a French version of the Obama bloc. It did not make up, in itself, an electoral majority, but it possessed sufficient cultural power to attract one.

It is only too easy to see why a populist and nationalist revolt against the elite urban community of fashion is an international development.

A must-read.

14 Mar 2017

Establishmentarians Love “Hamilton” Because They Really Don’t Know Much About Hamilton

, , , , ,

Matt Stoller explores all the multiplicitous ironies of the chattering class’s embrace of the hip hop musical about the fellow John Adams described as “the bastard brat of a Scots peddler.”

Before it was even written, the play was nurtured at the highest levels of the political establishment. While working through its material, Miranda road-tested song lyrics at the White House with President Obama. When it was performed, Obama, naturally, loved it. Hamilton, he said, “reminds us of the vital, crazy, kinetic energy that’s at the heart of America.” Michelle Obama pronounced it the best art she had ever seen.

The first couple’s comments were just the leading edge of a cultural explosion of praise. Actress Kerry Washington called it “life changing.” Lena Dunham said, “If every kid in America could see Hamilton they would thirst for historical knowledge and then show up to vote.” Saturday Night Live featured a sketch wherein Lorne Michaels begged guest host Miranda for Hamilton tickets (“I can do a matinee!”). It’s perhaps harder to list celebrities who haven’t seen Hamilton than those who have. And in Washington, D.C., politicians who haven’t seen the show are considered uncool.

Admiration for the play crossed the political spectrum. Conservative pop-historian Niall Ferguson opened up a book talk, according to one witness on Twitter, “with a rap set to music inspired by Hamilton.” Former secretaries of the treasury praised it, from Tim Geithner to Jack Lew to Hank Paulson. So did Dick Cheney, prompting Obama to note that the wonder of the play was perhaps the only thing the two men agreed on. Trevor Noah asked if Bernie Sanders, who had just seen the play, ran for president just so he would be able to get tickets. Rahm Emanuel, the mayor of Chicago and former White House chief of staff, raised eyebrows by jetting off to New York City to see a performance of Hamilton the night after Chicago teachers went on strike.

It’s not just that Hamilton is about a founding father, and thus inherently making statements about who we are as a culture. It’s become a status symbol within the Democratic establishment, offering them the chastened consolation that they might still claim solidarity with the nascent American democracy of the eighteenth century that’s stubbornly eluded them in the present-day political scene. Hillary Clinton quoted the play in her speech accepting the Democratic nomination, and told a young voter, “I’ve seen the show three times and I’ve cried every time—and danced hard in my seat.” The play has become a political football in the era of Trump. When Trump’s vice president, Mike Pence, saw the show, one of the cast members read him a special note, written by Miranda and several cast members, asking Pence to protect all of America. Hamilton cast members helped lead the Women’s March in Chicago to protest Trump’s inauguration. Right-wing website Breitbart has a hostile mini-Hamilton beat, noting that the play’s producers specifically requested non-white actors to fill the cast.

And after Trump won, Hamilton became a refuge. Journalist Nancy Youssef tweeted she overheard someone at the Pentagon say, “I am reaffirming my belief in democracy by listening to the Hamilton soundtrack.”

What’s strange about all of this praise is how it presumes that Alexander Hamilton was a figure for whom social justice and democracy were key animating traits. Given how Democrats, in particular, embraced the show and Hamilton himself as a paragon of social justice, you would think that he had fought to enlarge the democratic rights of all Americans. But Alexander Hamilton simply didn’t believe in democracy, which he labeled an American “disease.” He fought—with military force—any model of organizing the American political economy that might promote egalitarian politics. He was an authoritarian, and proud of it. …

[I]t’s useful to recognize that Hamilton the play is not the real story of Alexander Hamilton; rather, as historian Nancy Isenberg has noted, it’s a revealing parable about the politics of the finance-friendly Obama era. The play is based on Ron Chernow’s eight-hundred-page 2004 biography of Hamilton. Chernow argues that “Hamilton was an abolitionist who opposed states’ rights, favored an activist central government, a very liberal interpretation of the Constitution and executive rather than legislative powers.” Hamilton, he notes, “sounds . . . like a modern Democrat.” The abolition arguments are laughably false; Hamilton married into a slaveholding family and traded slaves himself. But they are only part of a much broader obfuscation of Hamilton’s politics. …

Hamilton had tremendous courage, insight, and brilliance. He is an important Founder, and not just because he structured early American finance. His life sheds light on some deep-rooted anti-democratic forces that have always existed in America, and in particular, on Wall Street. Much of the far-reaching contemporary Hamilton PR offensive is connected to the Gilder Lehman Institute, which is financed by bankers who back the right-wing Club for Growth and American Enterprise Institute (and support Hamilton’s beloved gold standard). Robert Rubin in 2004 started the Hamilton Project at the Brookings Institution, which laid out the framework for the Obama administration’s financial policies. Chernow has made millions on books fawning over J. P. Morgan, the Warburg financial family, and John D. Rockefeller. And thanks largely to the runaway success of Hamilton the musical, Chernow is now, bizarrely, regarded as a court historian of American democracy in the mold of Arthur Schlesinger Jr.

Read the whole thing.

28 Feb 2017

“Authentic Food”

, ,

Megan McArdle heartlessly debunks the haute bourgeois obsession with food traditions.

Americans of a certain social class love nothing more than an “authentic” food experience. It is the highest praise that they can heap on a restaurant. The ideal food is one that was perfected by honest local peasants in some picturesque locale, then served the same way for centuries, the traditions passed down from mother to daughter (less occasionally, from father to son), with stern admonitions not to dishonor their ancestry by making it wrong.

These American diners are constantly in a quest for their own lost heritage, along with the traditions of other peoples they don’t know very well. We live, the lore says, in a fallen state, victims of Big Agriculture and a food industry that has rendered everything bland, fatty and sweet. By tapping the traditions of centuries past — or other, poorer places — we can regain the paradise that our grandparents unaccountably abandoned. …

[M]uch of what we eat now as “authentic” is mostly some combination of peasant special-occasion dishes and the rich-people food of yesteryear, fused with modern technology and a global food-supply chain to become something quite different from what our ancestors ate, or the ancestors of people half a world away ate. And that’s OK. The baguette is delicious, and so is that pricey “peasant” loaf. But they are no better for having been invented decades ago than something that was invented last week, nor would they be better still if Caesar’s legions had been carrying them across Europe.

Read the whole thing.

06 Feb 2017

This Year’s Superbowl Propaganda Fest

, , , ,

John Nolte is perfectly correct: “Liberals eventually ruin everything.” Last night’s Superbowl featured a series of political propaganda advertising spots.

Coke and Airbnb competed in the nausea-inducing sweepstakes with ads extolling the beauties of “diversity.”

84 Lumber, whose first ad, featuring a Mexican mother and daughter dismayed at confronting Trump’s Wall, was declined by Fox as “too controversial,” ran a minute-and-a-half spot titled “The Journey Begins,” showing the same mother and daughter starting out hopefully and passing through desert, river, and mountains in the direction of El Norte, presumably in search of the land of the generous welfare check.

Audi, as Jack Baruth explicated at length, served up a lesson on the natural superiority of the community of fashion, cloaked as a lecture on Feminism.

All in all, the amount of political virtue-signalling from big, ugly fat cat corporations was simply appalling. Yesterday was one of those days where you wondered if the citizens of Hitler’s Germany were as much bombarded with get-in-line, Gleichschaltung prop as we are.

Liberal “diversity” is such a crock. I’m old enough to remember 1950s America very well. People, like myself, living outside the big cities and the South, never ran into people of other races at all, but we still had plenty of diversity. Go watch one of those old war movies in which the soon-to-be-embattled platoon is shown to be made up of the farmboy from Kansas, the guy with the thick Brooklyn accent, the strong Polack, the ready-with-his-fists Irishman, and the intellectual Jew. My own small town had a population pretty much only made up of turn-of-the-last-century Roman Catholic immigrants, and we still had more than enough diversity to fuel all the mutual dislike anybody needs.

In the old days, newly arrived immigrants came to America, lived in enclaves of their own, and took the worst jobs. Today, some Hindu or Mussulman hops of the plane from Bombay and sends his offspring to Harvard or Yale. The first generation in the country does not line up to work with a pick and shovel in the coal mines, to lay track for the railroads, or to do the heavy lifting in the mill. That first generation can be found teaching the US Constitution (from a left-wing point of view) at Yale Law School (Akhil Amar) or telling Americans what to think about Foreign Policy on CNN (Fareed Zakaria).

No wonder so many people are experiencing a wave of Nativist revulsion. Suddenly, it’s the turn of every personage of color from every remote continent or clime to be welcomed heartily to America, and granted immediate entrée to the national establishment in a way that it was never the turn of Scots Irish who’ve been living here for centuries or the Germans or the Scandinavians or the Irish and Southern and Eastern Roman Catholics who arrived somewhat later. Those people are never counted as diverse, and simply get lectured to by their betters and advised to apology for their white privilege.

04 Feb 2017

Hermeneutics of an Audi Commercial

, , , , ,

———————–

Jack Baruth, at The Truth About Cars, explains the real message of Audi’s Superbowl commercial.

At first blush, the spot seems to be nothing but the usual corporate slacktivism, a feel-good fluff-vertorial making a “brave stand” in support of an issue that was decided long ago. I’m reminded of Joaquin Phoenix’s brilliant portrayal of Commodus in Gladiator, arriving in full armor as soon as he can do so without any risk. “Father, have I missed the battle?” Well, Audi, you’ve missed the war; if there’s a place in the United States where women are actually paid significantly less for doing the same job as men, it’s not evident from what I’m reading.

After watching the one-minute advertisement carefully, however, I understood feminism, or equal pay, is the last thing Audi wants you to take away from it. The message is far subtler, and more powerful, than the dull recitation of the pseudo-progressive catechism droning on in the background. This spot is visual — and as you’ll see below, you can’t understand it until you watch it and see what it’s really telling you. …

I think you’ve figured out what the real message of this Audi advertisement is, but just in case you’ve been napping I will spell it out for you: Money and breeding always beat poor white trash. Those other kids in the race, from the overweight boys to the hick who actually had an American flag helmet to the stripper-glitter girl? They never had a chance. They’re losers and they always will be, just like their loser parents. Audi is the choice of the winners in today’s economy, the smooth talkers who say all the right things in all the right meetings and are promoted up the chain because they are tall (yes, that makes a difference) and handsome without being overly masculine or threatening-looking.

At the end of this race, it’s left to the Morlocks to clean the place up and pack the derby cars into their trashy pickup trucks, while the beautiful people stride off into the California sun, the natural and carefree winners of life’s lottery. Audi is explicitly suggesting that choosing their product will identify you as one of the chosen few. I find it personally offensive. As an owner of one of the first 2009-model-year Audi S5s to set tire on American soil, yet also as an ugly, ill-favored child who endured a scrappy Midwestern upbringing, I find it much easier to identify with the angry-faced fat kids in their home-built specials or the boy with the Captain America helmet.

At the end, what does this ad do? It just reinforces our natural biases. Poor is bad, rich is good, and most importantly, rich people deserve their fortune because they are inherently better than the rest of us. You might not like that message, but it’s been selling cars for a very long time. If Audi wanted to try some authentic activism, they might consider showing us an African-American man or woman who overcame a tough upbringing to become an actual customer, or perhaps a differently-abled person who’s achieved enough to buy himself an S8 as a reward for his hard work. But that’s not terribly aspirational, is it? Who wants to be those people? And, by the same token, who wouldn’t want to be that handsome father lifting his beautiful daughter out of someone else’s winning race car?

30 Jan 2017

The “Niceness” of the Elite

, , ,

Acculturated:

Peter Augustine Lawler, a professor of government at Berry College, in the new edition of National Affairs. Lawler sees the Donald Trump-Hillary Clinton contest as in large part a tale of the brutish against the nice. Many a Clinton voter would enthusiastically agree. But while the dangers of brutish thinking are obvious, Lawler points out that there is also good reason for niceness to be rejected by Americans in large parts of the country.

Niceness isn’t really a virtue, Lawler says. It’s more of a cop-out, a moral shrug. “A nice person won’t fight for you,” he points out. “A nice person isn’t animated by love or honor or God. Niceness, if you think about it, is the most selfish of virtues, one, as Tocqueville noticed, rooted in a deep indifference to the well-being of others.” Trump’s lack of niceness, so horrifying to Clinton voters, registered to his acolytes as a willingness to fight for what’s good, particularly American jobs and American culture.

Niceness is paradoxically more selfish than undisguised selfishness to Lawler, because an openly selfish person at least signals to others what his intentions are. Niceness, however, means, “I let you do—and even affirm—whatever you do, because I don’t care what you do . . . Niceness, as Allan Bloom noticed, is the quality connected with flatness of soul.” Lawler goes on to remark that in an increasingly nice world, in which faking niceness becomes an important job skill, soldiers and police officers become part of the counterculture. Men, especially white men, especially working-class white men, are the ones who do the not-nice jobs in our country, are comfortable with brutishness, and see the global economy as a fierce struggle between “them” (the Chinese who are stealing our jobs, the Mexicans who are undercutting us on wages) and us.

The nice people, cocooned in wealthy coastal zip codes and doing service work that doesn’t require getting your hands dirty, don’t see any of this, but they’re happy to leave the struggling classes to their fates. For the upper echelons of society, this wasn’t always so; not long ago, in Britain for instance, the well-heeled felt a duty to lead, to provide cultural guidance. These were the aristocrats, and they ran the institutions—the church, the BBC—that were beacons for the aspirational. The bourgeoisie worked as one strongly to discourage socially destructive behavior such as raising children outside wedlock, drug or alcohol abuse, or idleness. Those who couldn’t speak proper English were encouraged to do so.

Today, in Britain as in America, the nice-ocracy simply shrugs as the struggling classes make terrible decisions. Who are we to impose our values on others, ask the nice-ocrats? Isn’t this or that regional patois just as good as standard English? If children in the poorer zip codes are getting a terrible education, the nice-ocrats don’t make a fuss. People are intelligent in their own ways, say the nice-ocrats. If testing doesn’t support this, we should cast doubt on the tests. Anyway, if the not-so-gifted people raise not-so-gifted children, there won’t be additional competition for those few spots on the best campuses. At Dartmouth, Yale and Princeton, there are more students from the top one-percent of the income scale than the bottom 60 percent. The nice-ocracy smiles and says, “Yes, but we voted for slightly higher taxes last time. Surely the poor unfortunates will see a bump in their welfare checks soon. Now excuse me, I have to take Emmett to his viola lesson and then his SAT tutor.”

27 Jan 2017

Woman Distraught That EU Has Not Invaded to Remove Trump From Power

, , ,

Nick Cole offers what is, I think, a fantasy mocking the Trump Derangement Syndrome of certain members of the coastal community of fashion.

Jan 24th, 2016. Silverlake, CA

A local woman, active in her vegan karate group, is surprised Europe hasn’t reciprocated for liberating the continent during WW2 with an Invasion of America, or at least Trump Tower, as of the week after the Inauguration. Hours of BBC programming have convinced her that full-scale foreign invasion is the “right-side-of-history move for the U.K.” at this critical moment in order to stop “Not-My-President Trump.”

In the months after former President Barack Obama and Pantsuit enthusiast Hillary Clinton spectacularly led the Democrat party to a stunning loss of both legislative houses and the Presidency, to a man several of her friends assured her was Hitler, she’d had high hopes of martial law in order to prevent the rise of this obvious totalitarian dictator from the past. Various celebrities also assured her through their social media channels that Donald Trump was Hitler, a known war criminal, and that he would be impeached within hours of daring to take the oath of office despite this never happening before. She took comfort in antidepressants, Whole Foods shopping trips on her overdraft, and RE-binging every season of Girls with the knoweledge Trump/Hitler would never be her president.

After extensively researching Hitler on Wikipedia one afternoon before a Yoga for Cats Empowerment Seminar, she was shocked to find out that the former reality TV Star was in fact responsible for the genocide of six million people, the destruction of Europe, and the further deaths of another 20 million combatants and civilians. She cited these shocking statistics online at a Make-Your-Own Kombucha Facebook page as reasons why Europe should invade America immediately to take back their Hitler. Saturday afternoon she took to the streets of Downtown LA with a homemade sign other protestors found inappropriate, reading: “Dear Europe- We’re up for Grabs!” to protest the inauguration of the business man/politician/ possible time-traveling genocidal maniac who was surely hours away from rounding up her gay friends for electro-shock therapy camps in the desert, according to MSNBC. A Rachel Maddow Reddit thread she admin’d reported suspicious “government-looking types” cruising West Hollywood and promising young men a “good time” if they “wanted to party.”

The EU has still, as of publication, not invaded America.

Hat tip to Karen L. Myers.

27 Jan 2017

The Courage of the Elite

, , ,

A friend from Yale, Frank Dobbs, went to the new show at the International Center of Photography, where he discovered on display a whole new definition of courage.

I went to the Director’s Preview of the new show at ICP, Perpetual Revolution, The Image and Social Change. There I learned something that changed my perception of the current time. I learned that holding such an exhibition now is both timely and “dangerous.” The fact that such an exhibition is dangerous was constantly repeated. (They might have mentioned that the brave rebels were displaying photographs only a few miles form the Gilded Tower of the Autocrat.)

So, I want to say to all my left leaning friends. If the Trumpian jackboots ever threaten you or your families, I will personally shelter you in my attic, no matter what the risk to my own personal safety.

No one would contemplate considering such a poor Christian as I for sainthood. But I do see an opportunity to be considered a Righteous Rightist. Perhaps even have a forest named for me in Venezuela or North Korea?

22 Jan 2017

Whose Was Biggest?

,

Was Obama’s bigger? I guess that would prove that the community of fashion is the real national majority, and Russian hacking must be responsible for Republicans winning the presidency, both houses of Congress, 33 governorships, and control of 32 state legislatures. Really, the Left won!

16 Jan 2017

Hamilton: A Load of PC-Crap Aimed at the Holier-Than-Thous

, , ,

Nicholas Pell, at Reason, demolishes Hamilton, the PC Musical which the chattering classes love.

We have Lin-Manuel Miranda to blame for this cultural atrocity, a scion of a psychologist and an advisor to New York mayor Ed Koch, who attended the same elementary and high school as Supreme Court Justice Elena Kagan. Sure, he got bullied by Immortal Technique in school, but how much street cred is that really worth? After this he attended Wesleyan University, a top-10-ranked school that costs $65,000 a year, according to Forbes, before making his mark writing jingles for noted prostitute-enthusiast Eliot Spitzer’s 2006 campaign. The original version of Hamilton debuted at a Vassar College workshop. All this is, of course, an attempt to firmly establish Miranda’s street cred, which is unassailable.

Some are irritated about the people who aren’t white playing white people, but I’m not. The whole production plays so fast and loose with the truth that it’s hard to pick any particular piece to criticize, there’s a reality correlation approximating that of the Weekly World News. At the top of the list, though, has to be casting Alexander Hamilton as some sort of proto-multicultural progressive. That’s either stupidity or mendacity, take your pick. Hamilton was, if anything, the most aristocratic of the Founding Fathers, the closest thing to a Colonial Tory. You know that electoral college you’ve been gnashing your teeth over for the last couple months? Guess whose idea that was?

Of course, shit music and feels-over-reals weren’t the whole problem with America in 2016—and they aren’t the biggest deal facing us in 2017, either. No, the worst thing about this present moment in time is the smugness with which zillionaires and their sycophants on the coasts piss all over anyone who does actual work for a living.

That’s not just one of the main reasons that Trump won the election. That attitude makes for garbage art.

Historically speaking, you’ve got high art and folk art, each with their own set of aesthetic guidelines and measuring sticks. What’s historically anomalous is commercial art—art that exists not due to the patronage of cultured elites or through the unrewarded efforts of the hoi polloi. It’s art that exists to make money.

Art that exists to make money isn’t a bad thing. A lot of the best music of the 20th century was commercial art. The Beatles are probably one of a handful of things anyone will remember about the 20th century in 500 years, a stunning example of commercial art as inspired genius. What’s irritating, though, is when well-connected millionaires make art for the sake of signaling their moral superiority over the masses on the basis of their correct beliefs. Hamilton has become a sort of avatar of the Lena Dunham Democratic Party against the rest of the world, perhaps best displayed by the cast lecturing Vice President Elect Mike Pence (the closest thing to a Wal-Mart greeter they’ll ever be in the same room as) about tolerance.

Tickets for Hamtilton start between $179 and $199, with high-end tickets going for $849. Once they hit the secondary market (A.K.A. scalpers) you’re looking at between $650 and $1500 on Stubhub. Is this because it’s the best musical on Broadway? Or is it because Hamilton is this season’s most fashionable way to signal liberal respectability and status among the One Percenters?

This isn’t speaking truth to power. This is power telling the rest of us what truth is. There’s nary a hint of self-awareness as those only vaguely aware of poverty and toil through a sociology textbook deign to lecture us little people about America’s ‘real values.’ That’s what’s wrong with America in the current year.

The election of Donald Trump and the leave vote in the United Kingdom aren’t just political decisions. They’re a cultural revolt against the pomposity of upper-crust liberals who don’t have to live with the consequences of their own values. Hamilton is where the modern day Marie Antoinettes tell unemployed forklift drivers to eat cake.

Off in the distance, the sans cullotes are sharpening the guillotine. The aloof nobles catching the latest performance of Hamilton have no idea they’re about to be cast—much against their will—in a bit part in Les Miserables.

Your are browsing
the Archives of Never Yet Melted in the 'Community of Fashion' Category.















Feeds
Entries (RSS)
Comments (RSS)
Feed Shark