Category Archive 'Entertaining Commercials'
08 Oct 2017

The Most Interesting Philosopher

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29 Jul 2017

Shame!

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Game of Throne characters exploit environmentalist superstition to sell a home sparkling water device in this Australian ad.

Bottled water makers sued!

HT: Karen L. Myers.

15 Apr 2017

The Japanese: Nuked Too Much or Not Enough?

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Rugby players from Team AIG Japan wearing black tackle people. Surprise ending

Correction: Commenter Larry Cox explains that the Rugby players are the New Zealand “All Blacks.”

27 Mar 2017

Noblest Lady Commercial

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04 Feb 2017

Hermeneutics of an Audi Commercial

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Jack Baruth, at The Truth About Cars, explains the real message of Audi’s Superbowl commercial.

At first blush, the spot seems to be nothing but the usual corporate slacktivism, a feel-good fluff-vertorial making a “brave stand” in support of an issue that was decided long ago. I’m reminded of Joaquin Phoenix’s brilliant portrayal of Commodus in Gladiator, arriving in full armor as soon as he can do so without any risk. “Father, have I missed the battle?” Well, Audi, you’ve missed the war; if there’s a place in the United States where women are actually paid significantly less for doing the same job as men, it’s not evident from what I’m reading.

After watching the one-minute advertisement carefully, however, I understood feminism, or equal pay, is the last thing Audi wants you to take away from it. The message is far subtler, and more powerful, than the dull recitation of the pseudo-progressive catechism droning on in the background. This spot is visual — and as you’ll see below, you can’t understand it until you watch it and see what it’s really telling you. …

I think you’ve figured out what the real message of this Audi advertisement is, but just in case you’ve been napping I will spell it out for you: Money and breeding always beat poor white trash. Those other kids in the race, from the overweight boys to the hick who actually had an American flag helmet to the stripper-glitter girl? They never had a chance. They’re losers and they always will be, just like their loser parents. Audi is the choice of the winners in today’s economy, the smooth talkers who say all the right things in all the right meetings and are promoted up the chain because they are tall (yes, that makes a difference) and handsome without being overly masculine or threatening-looking.

At the end of this race, it’s left to the Morlocks to clean the place up and pack the derby cars into their trashy pickup trucks, while the beautiful people stride off into the California sun, the natural and carefree winners of life’s lottery. Audi is explicitly suggesting that choosing their product will identify you as one of the chosen few. I find it personally offensive. As an owner of one of the first 2009-model-year Audi S5s to set tire on American soil, yet also as an ugly, ill-favored child who endured a scrappy Midwestern upbringing, I find it much easier to identify with the angry-faced fat kids in their home-built specials or the boy with the Captain America helmet.

At the end, what does this ad do? It just reinforces our natural biases. Poor is bad, rich is good, and most importantly, rich people deserve their fortune because they are inherently better than the rest of us. You might not like that message, but it’s been selling cars for a very long time. If Audi wanted to try some authentic activism, they might consider showing us an African-American man or woman who overcame a tough upbringing to become an actual customer, or perhaps a differently-abled person who’s achieved enough to buy himself an S8 as a reward for his hard work. But that’s not terribly aspirational, is it? Who wants to be those people? And, by the same token, who wouldn’t want to be that handsome father lifting his beautiful daughter out of someone else’s winning race car?

03 Feb 2017

German Augen Vital Commercial

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30 Jan 2017

Peter Fonda’s Certainly Sold Out

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Hat tip to Vanderleun.

14 Jan 2017

Volvo Does Edward Gorey

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From Vanderleun.

19 Apr 2016

Really Good Down-Home Commercial

I draw the line at Trump, but I still like redneck culture.

12 Mar 2016

Most Interesting Man Retires to Mars

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Dos Equis is ending the lead role of Jonathan Goldsmith, who has played the Most Interesting Man since 2007, by sending him off on a one-way trip to Mars. The next series of commercials reportedly will feature a younger Most Interesting Man.

Hat tip to Karen L. Myers.

02 Jan 2016

“Burglars Just Want Tacos”

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When your fast food restaurant gets broken into and robbed, you could just fill out the insurance forms and shrug, or you could get some sweet revenge by making a security camera video that pokes fun at the robbers’s stupidity and at the same time works as a commercial.

13 Jun 2015

“Always Be One of a Kind”

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03 May 2015

Hannah and Her Horse Video

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A video featuring the two stars of the DIRECTV Commercials:

16 Apr 2015

Amusing German newYorker Clothing Line Commercial

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