Adventures in Troubleshooting offers advice on understanding Mac Geeks, who will be making their annual hajj to San Francisco to hear the Prophet Jobs deliver his latest revelation. Not everyone understands, or appreciates, the one-button mouse approach to computing, but some do contend that “everything is just prettier on a Mac.” AIT goes even further:

Apple makes technology cool. They make computing cool. This is why they hold such high esteem with many geeks. They make what we do into something that can get us laid…. Girls love Rebels. Steve Jobs could have so many many many more chicks than Bill.