15 May 2022
The latest marketing campaign from Calvin Klein features a pregnant transgender man as an underwear model, with the fashion brand saying it wanted to spotlight the “realities of new families” in honor of — ironically — Mother’s Day.
The campaign includes shirtless photos of Roberto Bete, a female-to-male transgender reality TV star from Brazil who was pregnant at the time of the shoot. The photos show Bete posing with exposed stomach and top-surgery scars alongside spouse Erika Fernandes, a tattoo artist.
“We can reproduce biologically or from the heart… our place is to love and be loved,” an unattributed quote reads in the campaign.