It appears the Bud Light marketing VP behind the Dylan Mulvaney campaign is now transitioning to unemployed.https://t.co/MFZMqWCReq

— Jason Howerton (@jason_howerton) April 22, 2023

Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.

How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu

— Old Row (@OldRowOfficial)

April 9, 2023

Linked-In:

Alissa Gordon Heinerscheid
(She/Her)
VP, Bud Light, first female to lead the largest beer brand in the industry

There are, of course, large numbers of really bright young people capable of independent critical thought at the top elite schools. Unfortunately, there are even larger numbers of Lumpen-Icy-Leaguers, tools, grade-grubbing climbing conformists, who make up the noisy Woke minority whose voices are always presented in the establishment media.

It is kind of astonishing though that major business corporations would, having interviewed someone like her, actually hire her and allow her to make such obviously disastrous policy decisions.

“Hey, guys! How about we just drop our uncool, old-time customers? Those people are dinosaurs. We need to sell beer to diverse young people like me!” Genius, sheer genius. She’ll probable go on to be hired as head of advertising for NASCAR or Copenhagen snuff!