In Paris Review, Danielle Oteri described how, despite the efforts of curators, scholars, and even an obsessed high school teacher turned museum guard, our understanding of the complex symbolism in the tapestries has retreated rather than advanced over decades. She notes: “the Met’s most eminent scholars have debated the finer points of the tapestries, each time removing more and more from the guidebooks and wall labels. Today at the Cloisters, the wall label for each of these tapestries, the most famous works in the museum, among the most famous works in the world, is only about one sentence long.”
Nobody knows who made the Unicorn Tapestries, a set of seven weavings that depict a unicorn hunt that has been described as “the greatest inheritance of the Middle Ages.â€
Without evidence, the La Rochefoucauld family in France asserted that the tapestries originate with the marriage of a family ancestor in the fifteenth century. The tapestries did belong to the La Rochefoucauld in 1793, before they were stolen by rioters who set fire to their château at Verteuil. The family regained possession sixty years later, when the tapestries were recovered in a barn. The precious weavings of wool, silk, gold, and silver were in tatters at their edges and punched full of holes. They had been used to wrap barren fruit trees during the winter.
In late 1922, the Unicorn Tapestries disappeared again. They were sent to New York for an exhibition, which never opened. A rich American had bought them and transferred them to his bank vault before anyone else could see them. In February 1923, John D. Rockefeller Jr. confirmed from his vacation home in Florida that he was the American who had acquired the tapestries for the price of $1.1 million. The tapestries were transferred to Rockefeller’s private residence in Midtown Manhattan.
Fourteen years later, Rockefeller donated the tapestries to the Cloisters, a new medieval art museum he had funded as a branch of the Metropolitan Museum of Art. The mysterious works were to be on regular public display for the first time in their five-hundred-year history.
Jack Baruth, at The Truth About Cars, explains the real message of Audi’s Superbowl commercial.
At first blush, the spot seems to be nothing but the usual corporate slacktivism, a feel-good fluff-vertorial making a “brave stand†in support of an issue that was decided long ago. I’m reminded of Joaquin Phoenix’s brilliant portrayal of Commodus in Gladiator, arriving in full armor as soon as he can do so without any risk. “Father, have I missed the battle?†Well, Audi, you’ve missed the war; if there’s a place in the United States where women are actually paid significantly less for doing the same job as men, it’s not evident from what I’m reading.
After watching the one-minute advertisement carefully, however, I understood feminism, or equal pay, is the last thing Audi wants you to take away from it. The message is far subtler, and more powerful, than the dull recitation of the pseudo-progressive catechism droning on in the background. This spot is visual — and as you’ll see below, you can’t understand it until you watch it and see what it’s really telling you. …
I think you’ve figured out what the real message of this Audi advertisement is, but just in case you’ve been napping I will spell it out for you: Money and breeding always beat poor white trash. Those other kids in the race, from the overweight boys to the hick who actually had an American flag helmet to the stripper-glitter girl? They never had a chance. They’re losers and they always will be, just like their loser parents. Audi is the choice of the winners in today’s economy, the smooth talkers who say all the right things in all the right meetings and are promoted up the chain because they are tall (yes, that makes a difference) and handsome without being overly masculine or threatening-looking.
At the end of this race, it’s left to the Morlocks to clean the place up and pack the derby cars into their trashy pickup trucks, while the beautiful people stride off into the California sun, the natural and carefree winners of life’s lottery. Audi is explicitly suggesting that choosing their product will identify you as one of the chosen few. I find it personally offensive. As an owner of one of the first 2009-model-year Audi S5s to set tire on American soil, yet also as an ugly, ill-favored child who endured a scrappy Midwestern upbringing, I find it much easier to identify with the angry-faced fat kids in their home-built specials or the boy with the Captain America helmet.
At the end, what does this ad do? It just reinforces our natural biases. Poor is bad, rich is good, and most importantly, rich people deserve their fortune because they are inherently better than the rest of us. You might not like that message, but it’s been selling cars for a very long time. If Audi wanted to try some authentic activism, they might consider showing us an African-American man or woman who overcame a tough upbringing to become an actual customer, or perhaps a differently-abled person who’s achieved enough to buy himself an S8 as a reward for his hard work. But that’s not terribly aspirational, is it? Who wants to be those people? And, by the same token, who wouldn’t want to be that handsome father lifting his beautiful daughter out of someone else’s winning race car?
