This one didn’t make it.
LogoDesignLove interviewed Sol Sender of VSA Partners, lead designer of the 2008 Obama Campaign logo, on the process leading to the now famous result.
It all started with a big zero, appropriately enough.
VSA Partners web-site
VSA Partners’ videos on the design project.
Part 1: 8:21 video
Part 2: 5:17 video
The winning design.