This one didn’t make it.

LogoDesignLove interviewed Sol Sender of VSA Partners, lead designer of the 2008 Obama Campaign logo, on the process leading to the now famous result.

It all started with a big zero, appropriately enough.

VSA Partners web-site

VSA Partners’ videos on the design project.

Part 1: 8:21 video

Part 2: 5:17 video

The winning design.