15 Jan 2009

Facebook Sacrifices a Whopper of a Promotion

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FaceBook shut down Burger King’s Whopper Sacrifice promotion, citing privacy concerns. I agree with Michael Arrington that the decision was the kind of triumph of corporate stodginess over creativity and humor that demonstrates that the people in charge, with the power, haven’t a clue.

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Mollybob

I get that Burger King was creative in its campaign, but have you looked at this from facebook’s perspective? This campaign required you to defriend people – something that reduces facebook’s social footprint, and therefore advertiser’s exposure and facebook’s income. I think they did the right thing – why should burger money make money using facebook to damage facebook?



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