03 Jun 2009

Bye Bye, Dinosaur Media

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Declining Newspaper Quarterly Ad Revenues From 2006

Another graph, this one is from Tech Crunch:

Total newspaper ad sales dropped by an unprecedented 28.28% in the first quarter of 2009, a deep plunge that represents a loss of more than $2.6 billion in ad revenue compared year-over-year. Compared to 3 years ago – 2006 was a pretty good year for American newspapers – we’re looking at a drop of more than $4.5 billion in ad sales in just three years if you only take into account the first quarter.

The sharp decline is caused by the lousy state of both digital and dead tree ad sales: the stats posted on the Newspaper Association of America website show that print sales fell by 29.7% in the first three months of this year (to $5.9 billion), while online sales dropped a record 13.4% (to $696.3 million).

Buggy whip sales figures probably looked a lot like this after Henry Ford’s Model T hit the market.

Of course, some of us think it isn’t only the Internet & Craig’s List producing this decline. The arrogance, insularity, partisanship, and dishonesty of establishment newspapers has to be having some negative impact.

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