Sir Thomas Stamford Bingley Raffles (1781-1826) expects every Singaporean to do his duty.
Singaporeans are encouraged to show their patriotic fervor by displaying their country’s flag proudly, sharing snapshots of their favorite local foods and dancing along to a fresh new national theme song.
But there is another, distinctly unofficial, national song in Singapore these days. It is asking locals to try something else on their country’s big day: Make love for Singapore.
Mentos mints created an ad campaign to urge Singaporeans to increase the city-state’s birth rate, which is among the lowest in the world.
The soulful rap, which is part of a new ad campaign to promote Mentos mints, is called “National Night,” and it exhorts Singaporeans to “do their civic duty” to help solve the city-state’s low birthrate by making a baby on Aug. 9.
“It’s National Night, let’s make Singapore’s birthrate spike,” a female vocalist sings over jittery synthesizers and drumbeats, as her male counterpart shouts phrases like “that’s right” and “the birthrate won’t spike itself!”
“Singapore’s population, it needs some increasin’, so forget waving flags, August 9th we be freaking,” the rap continues.
The song has gone viral, taking on a life of its own on social networks across the famously staid city-state. It is also raising the eyebrows of older residents who fret that it is mocking a serious issue.
Singapore’s leaders have worried for years about the country’s birthrate, which is among the lowest in the world at 7.72 births per 1,000 people. …
My wife reminded me that not everybody is on Facebook, so here is a direct link to the 3:17 astonishing and appalling video.
And some people think that NYC Mayor Michael Bloomberg is intrusive.