In connection with the 36th Anniversary (on May 25th) of the opening of the first Star Wars movie, Alex Jay chronicles (in detail) the evolution of the Star Wars logo.
Lucas turned to Suzi Race to design a new Star Wars logo. She wrote about her involvement in a two-part post on her site: part one and part two. The Star Wars Poster Book (Chronicle Books, 2005) had a short account of her role:
…Though the poster contained no painted imagery, it did introduce a new logo to the campaign, one that had been designed originally for the cover of a Fox brochure sent to theater ownersâ€¦.Suzy Rice, who had just been hired as an art director, remembers the job well. She recalls that the design directive given by Lucas was that the logo should look â€œvery fascist.â€
â€œIâ€™d been reading a book the night before the meeting with George Lucas,â€ she says, â€œa book about German type design and the historical origins of some of the popular typefaces used todayâ€”how they developed into what we see and use in the present.â€ After Lucas described the kind of visual element he was seeking, â€œI returned to the office and used what I reckoned to be the most â€˜fascistâ€™ typeface I could think of: Helvetica Black.â€