Claire Shipman (wife to Obama press Secretary Jay Carney) is co-author of a book coming out (apparently grounding self-help career advice for women in junk science) and her promotional campaign includes just about the puffiest puff piece that anyone’s ever seen in Washington Mom.

Tout le monde is twittering about the piece this morning, gleefully mocking the supposed perfection of the successful couple’s home and family life.

Walter Olson, on Facebook, snarkily remarked:

Does something about this portrait of the WH press secretary’s family seem, I don’t know, stagey and overly polished? Somehow I imagine the shoot wrapping and the crew breaking set (“okay, you clean up the carefully strewn blueberries, I’ll start Photoshopping in the bookcases, tell them they can change back into regular clothes.”)

The cherished and framed Soviet propaganda posters in the kitchen shot did not go unremarked. But what really brought the house down was the photo below featuring Photoshopped evidence of the mouthpiece of the smart people’s book collection. The duplication of the kid’s finger was particularly admired. Twitter 1 Twitter 2