Jeralyn Gerba undoubtedly pulled rank as a prominent travel blogger to get to the front of a 60,000+-long line of eager diners trying to catch a meal during the world-famous Copenhagen-based Noma restaurant’s six week long “pop-up” visit to Tokyo.
[M]y epic midday meal was like a thousand-year culture and history lesson served in a few dozen bites. …
I was psyched to hear the Noma philosophy straight from the horse’s mouth. How does a restaurant become the best in the world? How does such an outlandishly expensive operation create enough buzz to maintain the spotlight? You’d expect some flash (hello, 16-course tasting menu) and a few gimmicks (serving “technically dead” crustaceans covered in ants), but you might underestimate, as I did, the degree to which each and every item on the plate (not to mention the plate itself) has meaning, intention, and purpose. There’s an answer for everything, including moving to Japan. These guys are not messing around.
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