Donald Trump doesn’t know how to wear a suit or tie a necktie properly. He is a terrible speaker. He is a tonsorial disaster area. But, Scott Adams may be right about Trump possessing his own unique kind of political genius. His use of Twitter, for instance, is un-presidential, informal, inaccurate, careless, and frequently embarrassing, but he has tens of millions of followers who receive his messages directly, and every time he tweets he drives the establishment media crazy.

Gerard Van der Leun identified the process:

Since the election, Trump has continued to Tweet away. He’s called for Hamilton to be boycotted and flag-burning to be criminalised, and every time the same 10-part pattern unfolds and the whole thing starts again.

Each episode followed a familiar 10-part pattern:

1) Trump posts an inflammatory, highly opinionated tweet.

2) The media goes nuts.

3) Trump’s tweet then dominates the news all day.

4) The media demands he stops tweeting because it’s ‘un-presidential.’

5) Trump ignores them.

6) Conventional politicians demand he stops tweeting because it’s un-presidential.’

7) Trump ignores them too.

8) Trump wakes up next morning to every paper and cable news show talking about his tweet.

9) Trump chuckles to himself.

10) Trump tweets again.

Repeat.