In a move destined to create a chasm between gun owners and high-priced hipster gear, Yeti has decided to stop selling merchandise to the National Rifle Association Institute for Legislative Action (NRA-ILA), according to a statement posted on the NRA-ILA website Friday.
For years YETI Coolers have been a hot item for sportsmen at the Friends of NRA Foundation Banquet and Auction events around the country.
These Foundation events raise money to support youth programs and educational programs nationwide. The youth of America who benefit from these programs are the future hunters, hikers, fishermen/women, bikers, campers, wildlife photographers, mountain climbers, sportsmen/women and conservationists who will protect our natural resources and recreational lands.
Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isnâ€™t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping Americaâ€™s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.
The NRA Foundation is 501(c)(3) non-profit, charitable organization.
The maven reports that Yeti also broke ties to Safari Club International, but (hypocritically) forwarded an email to Yeti ambassadors and dealers denying that it was taking the anti-gun side. The email was quoted on Instagram:
Rival Pelican was quick to respond: