Category Archive 'Harvard Yard clothing'

14 Aug 2009

Harvard Licenses its Name to a Clothing Line

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Rather awful shirts.

The Boston Globe describes this as old news, but I had not heard. Harvard University is licensing its name to a division of Wearwolf Group for use in labeling a line of men’s clothing.

The clothing line, to be labeled “Harvard Yard” will obviously be marketed to people who are unaware of the existence of J. Press, the Andover Shop, and Brooks Brothers. They will think they will be dressing like preppies attending Harvard, but they will really be dressing in accordance with the idea some gay guys who didn’t go to college at all have of how men at Harvard should dress.

Is Harvard really so badly off that they need to sell their name to get money for scholarships? Couldn’t they just get Drew Faust and some of their female faculty out there in bikinis doing car washes?

The Harvard Yard line will arrive in stores next spring with shirts selling for $160 and up, pants starting at $195, and blazers selling for $495. Eventually the company plans to add women’s wear to the mix. None of the Harvard Yard clothing actually bears a Harvard logo. The clothes have subtle touches to show their pedigree, such as crimson stitching around buttonholes. Shirts, sweaters, and jackets are also named for buildings on campus and streets in Cambridge.


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