Contemporary Britain is competing very seriously with California in the contest for the best nonsensical ideas applied in daily life.
Newcastle’s onebestway, a small design and marketing firm facing tough economic times, took serious steps to deal with the crisis. It hired a swami, excuse me! a business psychologist, to help in improving morale.
The Telegraph reports:
David Taylor, a business psychologist, told workers at design and marketing onebestway, in Newcastle upon Tyne, that a Naked Friday idea would boost their team spirit.
He was called in to help the firm after six staff members were forced into taking redundancies at the start of the credit crunch.
Mr Taylor told them that, by stripping off their clothes, staff could also strip away inhibitions and talk to each other more openly and honestly.
He said: “Inviting an organisation to go naked is the most extreme technique I’ve used. It may seem weird but it works. It’s the ultimate expression of trust in yourself and each other.”
Despite some initial reluctance, nearly all the staff took off all their clothes â€“ except for one man, who wore a posing pouch, and one of two female workers, who kept on black underwear.
Sam Jackson, 23, the house manager, was the only woman to go fully naked. She said: “It was brilliant. Now that we’ve seen each other naked, there are no barriers.
The Daily Mail reports that careful preparations had to be made, but assures us that the experiment proved a grand success.
During the week leading up to the strip-off, the workers were encouraged to photocopy parts of their bodies to make them more confident about themselves.
A nude model was also brought in for the workers to sketch and talk to.
Sam added: â€˜It took a week of David being in the office for us to build up courage. The first few steps were very nerve-wracking, but once I got to my desk and got used to it, I felt totally comfortable.
â€˜It was emotional but we found we were much more able to talk to each other honestly â€“ and have been since. The company
Managing Director Mike Owen, 40, said: ‘We’re either brave or mad. But I did tell everyone they didn’t have to do it -only if it felt right.’
Naked Office, a television program which filmed all this, will be aired July 9th on Virgin1.