Category Archive 'Coca Cola'

05 Apr 2017

Next Year’s Coke Campaign

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05 Feb 2014

I Did Not Like That Coke Superbowl Ad

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I was sitting, reading a book on my eReader, yesterday over at Hunter’s Garage in Warriors Mark, waiting for new lights to be installed on the plow on my Ford pickup, so that the old truck could get its Pennsylvania inspection sticker, and my eye fell on a large box sitting on the office floor, which was labeled “horno de microonda”* and “sobre la gama.”** It also had a manufacturer’s name, but the identity of its contents was indicated to Americans in Central Pennsylvania entirely in Spanish.

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* “horno de microonda” = microwave oven — ** “sobre la gama” = over the range

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These days, you can’t purchase pretty much any product or appliance which doesn’t come with labeling and directions provided in Spanish and French with English looking like an afterthought alternative.

When I used the ATM machine in the local supermarket in Purcellville, Virginia, I used to find it mildly irritating that I had to specifically choose English as the language the transaction was going to be conducted in, ruling out choices like Vietnamese and Russian.

I don’t think that it is necessarily a bad thing that George Babbitt is making an effort to accommodate the needs of immigrants and visiting foreigners in American commerce, but I do think that the convenience and natural expectation of native-born citizens that our own national language would represent the default position ought to be respected.

There has been a good deal of discussion the last couple of days about language and legitimate expectation in connection with the Superbowl ad aired by Coca Cola, in which “America the Beautiful” was sung in nine different languages (Spanish, Mandarin, Tagalog, Hebrew, Arabic, Hindi, Senegalese-French, Keres (a spectacularly obscure Amerindian language spoken in some of the Pueblos of New Mexico)… and English, which additionally featured (take that, reactionaries!) an interracial homosexual couple complete with adopted child.

Sanctimonious libs loved the ad for its alleged celebration of “diversity.” But their definition of diversity obviously excludes all normal, native-born Americans of European descent (except for about 4 seconds of a token cowboy). The America they find beautiful is the future brown-skinned majority, sexually-perverse, hijab-wearing, Third World-descended America which they are constantly predicting will shortly be replacing that objectionable earlier white, male-dominated, cis-gendered, European-descended oppressive America.

Coke’s America the Beautiful presented a 30-second vision of the American left’s multicuturalist wet dream fantasy, a brave new America composed of newly-arrived immigrants and minorities, dancing in our streets and eating our lunch, while taking self-congratulatory bows for replacing every last iota of pre-1960s American identity with their own, except –of course– for the 4-second-present cowboy at the beginning, who may really be just riding off into the sunset.

How could anyone possibly object? Aren’t we a nation of immigrants after all?

I’d say that the reason some people object is that immigrants today are commonly not what they used to be. When my own grandparents came here, around the turn of the last century, they came to escape the tyranny of the Russian Tsar and were willing to settle for a deal offering them the opportunity to take the most dangerous and unattractive kind of employment, working in the Anthracite coal mines, in return for citizenship and a New World of freedom and opportunity for their posterity.

My grandparents built their own schools and churches, read their own newspapers in their own language, and lived quietly in their own neighborhood. Today’s immigrants commonly expect special linguistic accommodation, special recognition and privileges, a welfare state, and immediate promotion into the American ruling class.

My grandparents wanted only the opportunity to make a living, the prospect of a better life for their children, and to be left alone. The American left seems to think that today’s immigrants deserve to star in Super bowl commercials. They believe the rest of us have an obligation to accommodate, recognize, and celebrate everybody else’s languages and cultures, everybody’s except, of course, for our own, the language and culture of normal native-born Americans of European descent.

Hurrah for Tagalog-speaking Filippinos, for the Senegalese and the Keres-speakers from the Pueblo, three cheers for sodomy, and to hell with the Mayflower descendants, the offspring of the pioneers who cleared the Wilderness and won the West, and screw all the Catholic European ethnics who built the modern industrial America and won the great World Wars.

19 May 2013

Coke Recipe Goes For $15M on Ebay

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Time
, May 14:

A Georgia antiques collector is the latest person to claim that he might have found the original recipe for Coca-Cola.

Cliff Kluge and his wife Arlene recently bought a box of letters at an estate sale, and one of the yellowed papers, dated 1943, includes instructions for making cola, according to Atlanta’s WXIA. Kluge thinks it could potentially be the recipe for Coca-Cola and is trying to sell it on eBay; bidding starts at $5 million, but customers can buy it now for $15 million.

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Somebody clearly believed that it was real, as it Sold via “Buy It Now” on May 15th:

On May 8th, 1886, Dr. John Stythe Pemberton, a pharmacist and inventor of medicinal beverages, invented the world’s most famous drink – Coca Cola. Shortly after, he began selling the fountain drink in a nearby Atlanta pharmacy. Concocted in a brass kettle in his back yard, this patent medicine was billed as being able to cure anything from morphine addiction to headaches to impotence.The ingredients, their ratio and the process method of the beverage is one ofthe most closely guarded secrets in the world. To this day, it is said that only two of Coca Cola’s executives know the entire ingredients.

In 1899, Benjamin F. Thomas and Joseph B. Whitehead of Chattanooga, met with Asa Chandler, then President and owner of the Coca Cola Company. They approached him with the idea of bottling the beverage. Until then, Coca Cola was only available as a fountain drink. After much negotiations, Mr. Chandler agreed to grant bottling rights to the two gentleman, for the astronomical fee of $1.00.(He never collected the $1.00, by the way) Thus born was the world’s first Coca Cola Bottling Company, located in Chattanooga, Tennessee.

Fast forward 100+ years later to the 21st Century – we were at an estate sale of a deceased, renown Chattanooga chemist, who at one time worked at one of the more prominent chemical companies in the area. There were masses upon masses of personal paperwork at the sale. Curious, we bought several boxes of this paperwork, which yielded some interesting finds. Among those finds is what is offered for sale here – what we believe to be the formula for Coca Cola.

Typed on January 15th, 1943, this single page (front and back) breaks down the formula into exact amounts of specific ingredients to make one gallon of concentrate, which, when combined and processed yields enough to make 16 gallons..

May we make this perfectly clear – we can never guarantee and never claim that this is the actual recipe for Coca Cola. Even if this formula was 100% accurate in every aspect– as mentioned above– there are only two people in the world that can verify it’s accuracy, and I doubt they will be willing to compromise Coca Cola to acknowledge our exactness. That is why we are selling this as a historic artifact.

What I can guarantee is that offered for sale is a single page, hand typed and written, 70+ year old recipe on yellowed paper that was purchased out of an estate of a local chemist in a city that claims the right of being where Coca Cola Bottling originated. Whoever typed this letter back in 1943, had access to the original recipe, and references that fact on the second page – “On page 83 of the Extractor is the original Coca Cola formula(e) which might serve as a source of preparation information.”

Though you’re looking at the “Swiss Cheese” version of that formula, with the ingredients edited out, you will be purchasing the entire recipe to include ingredients, ratios and preparation details. The formula is an interesting read in itself – including the Maywood Chemical Company, now the Stepan Chemical Company, which has the solitary right of decocanizing the coca leaves for Coca Cola. Indeed, until 1903, Coca Cola had an average of 9 milligrams of cocaine in each serving. No wonder it got rid of headaches.

It is to our belief that the interest in this will be so great, that the questions through eBay will be monumental– so we ask “serious inquires only”. I will never reveal any portion of the formula in any shape or form, so don’t waste the energy asking. You may find the “Buy It Now” price exceptionally steep, but it will be a drop in the bucket if this formula rises to the occasion and yields an accurate formula for CocaCola – the most popular drink in the world , with over a billion served daily. A billion plus per day – my goodness.

Update: It’s interesting to see how this is unfolding. According to some news sources, it appears that during World War II (this letter is dated January 15, 1943) Coca Cola was concerned that they were not going to be able to obtain all the ingredients they needed to make the formula – either by war time shortages, or the countries where the ingredients came from were deep in battle and couldn’t meet supply demands. This is pure speculation – the estate we bought this from — this person was a renown chemist — is it possible that this informal letter was written to that chemist to find other avenues to reach the same tasting Coca Cola recipe? Personally, I don’t believe it was written to compromise Coca Cola or the formula. There is no doubt (at least in my mind) that whoever typed the letter had seen the original recipe for Coca Cola, and they reference that on the second page – “On page 83 of the Extractor….” Is it the original recipe? I don’t know, but more evidence and external factors are falling in place to bolster the fact that this could be the original, with an emphasis on the word “could”. Looking at the recipe, it certainly is a lot more complicated than I could have ever imagined.

31 Jan 2012

Wild Turkey Versus Coke Truck

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It happened in Harrison, GA and was reported by Georgia Outdoor News.

I learned of it from Theo.


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