Blogging is a hobby of pure ego, whose purpose is to 1) see your words in print, and 2) have other people read them. Currently, one blogger, Glenn Reynolds (Instapundit) gets far more page views and links than any other, and deservedly so. Glen updates MANY times per day, and his links are usually well worth clicking. However, he normally offers very little of his own commentary. Sometimes just a cursory “indeed” or “hmmm”.
Because he has so many readers, if he links to your site you get a LOT of hits, which is very gratifying. His links are highly prized by bloggers.
Frank J., of IMAO, is an up-and-coming blogger who occasionally mocks Glenn as a way to gain attention. His first method was making up outrageous lies: Glenn puts puppies in blenders and drinks them; Glenn murders hobos for fun; Glenn worships Satan; Glenn is a communist spy who does the robot dance; Glenn punched Frank J.
Later, Frank attempted to get Google to bring up Glenn’s site if the terms “liberal assclown” were entered. Results were mixed.
His latest attempt was to “declare war” on Glenn and asking bloggers to choose sides. Frank’s side is the Blogging Alliance, Glenn’s supporters are the Axis of Naughty. It’s all in good fun, and much entertaining mockery and gratuitous linkage will ensue as a result.
One of FrankJ’s allies, Harvey, has composed an indictment not to be missed by connoisseurs of Blogospheric humor.