the ineffable Michael Pollan

The New York Times rather outdid itself on Sunday in serving up its traditional ration of stupidity and cant, but Earth Day occurs this week and provided the occasion for the Times to devote the entire Sunday Magazine to an Enviro-PC-Fest of preening libs.

Michael Pollan, for instance, took a long, hard look into his own navel, and understood that changing the world, the choices, habits, lifestyles, and behavior of all of the world’s 6 and a half billion inhabitants, reversing the course of history, and rejecting capitalism, consumerism, and modern industrial civilization might be only a matter of setting a personal good example.

It’s hard to argue with Michael Specter, in a recent New Yorker piece on carbon footprints, when he says: “Personal choices, no matter how virtuous [N.B.!], cannot do enough. It will also take laws and money.” So it will. Yet it is no less accurate or hardheaded to say that laws and money cannot do enough, either; that it will also take profound changes in the way we live. Why? Because the climate-change crisis is at its very bottom a crisis of lifestyle — of character, even. The Big Problem is nothing more or less than the sum total of countless little everyday choices, most of them made by us (consumer spending represents 70 percent of our economy), and most of the rest of them made in the name of our needs and desires and preferences.

For us to wait for legislation or technology to solve the problem of how we’re living our lives suggests we’re not really serious about changing — something our politicians cannot fail to notice. They will not move until we do. Indeed, to look to leaders and experts, to laws and money and grand schemes, to save us from our predicament represents precisely the sort of thinking — passive, delegated, dependent for solutions on specialists — that helped get us into this mess in the first place. It’s hard to believe that the same sort of thinking could now get us out of it.

Thirty years ago, Wendell Berry, the Kentucky farmer and writer, put forward a blunt analysis of precisely this mentality. He argued that the environmental crisis of the 1970s — an era innocent of climate change; what we would give to have back that environmental crisis! — was at its heart a crisis of character and would have to be addressed first at that level: at home, as it were. …

f you do bother, you will set an example for other people. If enough other people bother, each one influencing yet another in a chain reaction of behavioral change, markets for all manner of green products and alternative technologies will prosper and expand. (Just look at the market for hybrid cars.) Consciousness will be raised, perhaps even changed: new moral imperatives and new taboos might take root in the culture. Driving an S.U.V. or eating a 24-ounce steak or illuminating your McMansion like an airport runway at night might come to be regarded as outrages to human conscience. Not having things might become cooler than having them. And those who did change the way they live would acquire the moral standing to demand changes in behavior from others — from other people, other corporations, even other countries.

All of this could, theoretically, happen. What I’m describing (imagining would probably be more accurate) is a process of viral social change, and change of this kind, which is nonlinear, is never something anyone can plan or predict or count on.

And even if what you do personally doesn’t actually have any real impact on the world, you should, of course, do all this goofy green stuff anyway, since even if you can’t meaningfully change the world, you can change yourself into an environmentally-PC member of the more-enlightened-than-thou elite, a nobler, finer being, capable of experiencing the orgasmic sense of narcissistic self-righteousness that only comes from composting.

Who knows, maybe the virus will reach all the way to Chongqing and infect my Chinese evil twin. Or not. Maybe going green will prove a passing fad and will lose steam after a few years, just as it did in the 1980s, when Ronald Reagan took down Jimmy Carter’s solar panels from the roof of the White House.

Going personally green is a bet, nothing more or less, though it’s one we probably all should make, even if the odds of it paying off aren’t great. Sometimes you have to act as if acting will make a difference, even when you can’t prove that it will. That, after all, was precisely what happened in Communist Czechoslovakia and Poland, when a handful of individuals like Vaclav Havel and Adam Michnik resolved that they would simply conduct their lives “as if” they lived in a free society. That improbable bet created a tiny space of liberty that, in time, expanded to take in, and then help take down, the whole of the Eastern bloc.

So what would be a comparable bet that the individual might make in the case of the environmental crisis? Havel himself has suggested that people begin to “conduct themselves as if they were to live on this earth forever and be answerable for its condition one day.” Fair enough, but let me propose a slightly less abstract and daunting wager. The idea is to find one thing to do in your life that doesn’t involve spending or voting, that may or may not virally rock the world but is real and particular (as well as symbolic) and that, come what may, will offer its own rewards. Maybe you decide to give up meat, an act that would reduce your carbon footprint by as much as a quarter. Or you could try this: determine to observe the Sabbath. For one day a week, abstain completely from economic activity: no shopping, no driving, no electronics.

But the act I want to talk about is growing some — even just a little — of your own food. Rip out your lawn, if you have one, and if you don’t — if you live in a high-rise, or have a yard shrouded in shade — look into getting a plot in a community garden. Measured against the Problem We Face, planting a garden sounds pretty benign, I know, but in fact it’s one of the most powerful things an individual can do — to reduce your carbon footprint, sure, but more important, to reduce your sense of dependence and dividedness: to change the cheap-energy mind.