Lydia Guevara, granddaughter of Ernesto “Che” Guevara of t-shirt fame, is posing for PETA.
Lydia Guevara poses semi-nude in a PETA campaign that tells viewers to “join the vegetarian revolution,” said PETA spokesman Michael McGraw.
The print campaign is expected to debut in October in magazines and posters, McGraw said. It will be launched first in Argentina, where Che Guevara was born, and then internationally. PETA approached the 24-year-old in recent months after finding out she was a vegetarian, McGraw said.
In the ad, Lydia Guevara wears camouflage pants, a red beret, and bandoliers of baby carrots while standing with one fist on her hip and the other outstretched.