Charles Nash notes that comic book sales are dropping after Marvel and DC sold out to the Social Justice Warrior crowd.
â€œThor? Are you kidding me? Iâ€™m supposed to call you Thor?â€ Marvel villain The Absorbing Man yells at the new â€œfemale Thorâ€ during a vicious street brawl in an issue published last year. â€œDamn feminists ruining everything!â€
The dialogue mirrored most sane readerâ€™s thoughts during the issue, but weâ€™re not all monsters. We are just loyal, long-time readers who are sick of our favorite characters being butchered by nose-ringed lesbians for the sake of diversity, and at the apparent expense not just of dialogue, story and creativity but also, it now appears, the commercial success of Marvelâ€™s comic books line. …
Increasing customer frustration at obscure third-wave feminism preoccupations shoehorning their way into Marvelâ€™s comic books is starting to have an effect on sales. It turns out you canâ€™t bully people into caring about â€œmicroaggressions.â€ …
Marvel isnâ€™t getting the message. Its latest comic book character is â€” wait for it â€” a fifteen year-old black female Iron Man. Thatâ€™s right. Tony Stark, the badass, billionaire playboy businessman who has represented the quintessential white American male since the 1960s is to be replaced by a fifteen year-old black girl with an Afro and hooped earrings.
Other comic book publishers are hardly saints, of course. In an issue of DCâ€™s Wonder Woman last year, the popular female superhero complained about a villain â€œmansplainingâ€ to her before an ally punched him in the face for the crime. â€œThe lasso compels truth, but it canâ€™t stop mansplaining,â€ declared Wonder Woman as the â€œbad guyâ€ had his teeth knocked out of his mouth.
The new social political styles seem a weird choice for publishers who have a predominately apolitical â€” and disproportionately male â€” audience. …
“Weâ€™re seeing the worst falloff of Marvel and DC sales in the storeâ€™s 38-year history,â€ complained one comic book store owner in an industry forum. â€œBoth companies are losing established readers who no longer feel that the companyâ€™s output reflects the sort of comics they enjoy.”
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