10 Jul 2016

Marvel & DC Taken Over by SJWs

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FemaleThor
Female Thor

Charles Nash notes that comic book sales are dropping after Marvel and DC sold out to the Social Justice Warrior crowd.

“Thor? Are you kidding me? I’m supposed to call you Thor?” Marvel villain The Absorbing Man yells at the new “female Thor” during a vicious street brawl in an issue published last year. “Damn feminists ruining everything!”

The dialogue mirrored most sane reader’s thoughts during the issue, but we’re not all monsters. We are just loyal, long-time readers who are sick of our favorite characters being butchered by nose-ringed lesbians for the sake of diversity, and at the apparent expense not just of dialogue, story and creativity but also, it now appears, the commercial success of Marvel’s comic books line. …

Increasing customer frustration at obscure third-wave feminism preoccupations shoehorning their way into Marvel’s comic books is starting to have an effect on sales. It turns out you can’t bully people into caring about “microaggressions.” …

Marvel isn’t getting the message. Its latest comic book character is — wait for it — a fifteen year-old black female Iron Man. That’s right. Tony Stark, the badass, billionaire playboy businessman who has represented the quintessential white American male since the 1960s is to be replaced by a fifteen year-old black girl with an Afro and hooped earrings.

Other comic book publishers are hardly saints, of course. In an issue of DC’s Wonder Woman last year, the popular female superhero complained about a villain “mansplaining” to her before an ally punched him in the face for the crime. “The lasso compels truth, but it can’t stop mansplaining,” declared Wonder Woman as the “bad guy” had his teeth knocked out of his mouth.

The new social political styles seem a weird choice for publishers who have a predominately apolitical — and disproportionately male — audience. …

“We’re seeing the worst falloff of Marvel and DC sales in the store’s 38-year history,” complained one comic book store owner in an industry forum. “Both companies are losing established readers who no longer feel that the company’s output reflects the sort of comics they enjoy.”

Read the whole thing.

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