A broom is not just a broom. It is statement about who you are. Your broom expresses your values, your identity, your respect for skilled craftsmanship, and your passion for your home. Obviously, you, too, need an artisanal broom made by a sophisticated, college-educated woman living in Brooklyn. (Or not.)
Vox tells you all about them and where to get them.
In the spring of 2017, Erin Rouse quit her job at the lighting design firm Lindsey Adelman to make brooms full time. She picked up the skill during her time in that job, which allowed employees to study in workshops around the world. She went to the Canterbury Shaker Village in New Hampshire, where she studied with a master broomsquire, the technical term for a broom-maker.
At $80 for a hand broom and $200 for a full-size version, which can reach $350 with a pleated skirt and handle cover, Rouseâ€™s brooms arenâ€™t cheap. Assuming all of her materials are prepped and ready to go â€” the process of cleaning and sorting by size a 100-pound batch of broom corn can take three or four days â€” she can make one in roughly two hours, plus the time required to trim the broom and sew a skirt and sheath. If sheâ€™s also dyeing the broom, that adds another five days to its production time. …
There are people willing to pay good money for a beautiful, well-made broom. Hilary Robertson, a New York-based interior stylist and set designer, is the target audience for that.
â€œI donâ€™t really want to own anything that I donâ€™t find beautiful, even if itâ€™s a washing-up bowl,â€ Robertson says over the phone. â€œThatâ€™s my business, and the way I live.â€
She recently bought one of Rouseâ€™s brooms for her weekend home in Connecticut, an old schoolhouse with an extension. It has stone floors that get dusty very quickly, so Robertson needed a broom, and it has very little storage space, so she needed that broom to look especially good. Indeed, anyone whoâ€™s buying a luxury broom is doing so because they consider it part of their furniture, Robertson says. But that doesnâ€™t mean itâ€™s a choice lightly made.
You have to love millennials.