The Minnesota Farmer has bad news about a classic brand.
For nearly a century, the Land Oâ€™Lakes Indian maiden has kneeled by the side of a blue lake holding out an offering of a 4-stick box of butter.
No more. The Minnesota-based farmer cooperative has redesigned its packaging to focus on celebrating farmers ahead of its 100th anniversary next year.
â€œWe need packaging that reflects the foundation and heart of our company culture â€” and nothing does that better than our farmer-owners whose milk is used to produce Land Oâ€™Lakesâ€™ dairy products,â€ President and CEO Beth Ford said in a statement in February.
The new packaging looks much like the old packaging â€” blue lake, green pine trees, yellow horizon â€” just minus Mia, the name of the Indian maiden.
The release made no mention of why the company decided to remove the character from their packaging. The entire Land Oâ€™Lakes website seems to have been scrubbed of any mention of the iconic mascot.
A spokeswoman for Land Oâ€™Lakes did not respond to a request for comment submitted Monday.
For Native Americans who have long criticized the use of Indian mascots, the change is a welcome one.
â€œItâ€™s a great move,â€ said Adrienne Keene, a professor at Brown University, author of the popular Native Appropriations blog and citizen of the Cherokee Nation. â€œIt makes me really happy to think that thereâ€™s now going to be an entire generation of folks that are growing up without having to see that every time they walk in the grocery store.â€
Well, Beth Ford, you can go sell your butter in future to crackpots and leftist grievance mongers like Adrienne Keene. You won’t be selling any more to me.