Category Archive 'Alpha Phi'

17 Aug 2015

University of Alabama Sorority Recruiting Video Provokes National Two Minutes of Hate

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These days you are not allowed to associate with people like yourself, people you like, without making a point of including representatives of groups enjoying special elite-conferred status and privileges. So this University of Alabama Alpha Phi sorority recruiting video, featuring only pretty, white, well-groomed, mostly blonde, upper-middle-class girls, naturally attracted the wrath of one of our urban community of fashion grand inquisitors, one A.L. Bailey.

The Most Politically Correct Mr. Bailey watched all the bouncing, smiling, and flouncing and was not amused. These girls were all apparently having a good time and looking pretty doing it.

No one was ministering to some unhappy unfortunate. No was protesting social injustice. No one was saving the planet. And no one was embracing an obvious homosexual or a person of color. Is it possible that it is even legal to produce a video of this kind without including some minimum number of African Americans, Hispanics, Asians, handicapped Americans, and queers?

Bailey snarls:

It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses. It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering.

Are they recruiting a diverse and talented group of young women embarking on a college education? Upon first or even fifth glance, probably not. Hormonal college-aged guys? Most assuredly yes. Older, male YouTube creepers? A resounding yes. …

[Did he just call me a YouTube creeper? I think he did. –JDZ]

[T]hese young women, with all their flouncing and hair-flipping, are making it so terribly difficult for anyone to take them seriously, now or in the future. The video lacks any mention of core ideals or service and philanthropy efforts. It lacks substance but boasts bodies. It’s the kind of thing that subconsciously educates young men on how to perceive, and subsequently treat, women in their lives. It’s the kind of thing I never want my young daughters to see or emulate. …

During filming, did any of them stop to think about what they’d be selling? Did they think they were selling a respectable set of sorority chapter ideals? Did they think they were selling the kind of sisterhood that looks out for all women? Or were they focused on having the hottest video in the popularity contest that is sorority recruitment? Were they satisfied with being perceived as selling a gorgeous party-girl, cookie-cutter commodity? Were they satisfied with being the commodity?

The upshot, of course, is that the Alpha Phi sorority has removed the offending video, and essentially gone into hiding, as the national witch-hunting PC mob runs furiously about the landscape, looking for some pretty blonde girl to lynch, shouting “Racially Homogeneous!” — “Objectifying!”

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