Peloton’s little holiday advertising spot surprised the company when, instead of being pleased at the idea of the husband getting his wife a $2245 exercise bike, lots of women interpreted the gesture as a domineering and insulting expression of Sexism.

At least, comedienne Eve Victor’s Twitter response is kind of funny.

when my husband gets me a Peleton for Christmas …….. pic.twitter.com/Z2d3ewMhPu

— Eva Victor (@evaandheriud) December 2, 2019