14 Jan 2012
How Not to Promote a Luxury Car
Che Guevara, Merecedes Benz, Revolutionary Chic
Daimler AG wound up apologizing to Cuban-Americans, after two Florida state representatives denounced the luxury auto company’s use of the image of Che Guevara in the course of a PowerPoint presentation accompanying the keynote address at the International Consumer Electronics Show in Las Vegas.
The image of the cold-blooded Communist butcher popped up, as Dr. Zetsche boasted of the “revolutionary” impact on automobiles of recent advances in technology.
