14 Jan 2012

How Not to Promote a Luxury Car

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Daimler AG wound up apologizing to Cuban-Americans, after two Florida state representatives denounced the luxury auto company’s use of the image of Che Guevara in the course of a PowerPoint presentation accompanying the keynote address at the International Consumer Electronics Show in Las Vegas.

The image of the cold-blooded Communist butcher popped up, as Dr. Zetsche boasted of the “revolutionary” impact on automobiles of recent advances in technology.

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One Feedback on "How Not to Promote a Luxury Car"

JKB

Could be worse, the slide could have popped up as he was talking about murdering the competition.



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