16 Nov 2012

Hating the Williams-Sonoma Catalog

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Haters Guide to the Williams-Sonoma Catalog:

Item #02-741009 Callie’s Charleston Biscuits

The Hater’s Guide To The Williams-Sonoma Catalog

Williams-Sonoma says: “Flaky, buttery, and made by hand by celebrated caterer Callie White.”

Price:$72 (set of 24)

Notes from Drew: That’s $72 dollars for biscuits. At Popeye’s, the biscuit comes free with your order. At Williams-Sonoma, it costs you the rough equivalent of your phone bill. How good could these biscuits possibly be? There’s a threshold past which biscuits cannot improve. Even the best goddamn biscuit in the world isn’t $72 better than a Popeye’s biscuit. Unless that biscuit can make you teleport.

And what kills me is that there are clearly people out there who have shitloads of money and NO cooking skills who order this shit. Who are these people? How are there so many of them that Williams-Sonoma can sustain its business model? Are we all just racking up massive biscuit debts that will soon break the economy? I imagine that 60 percent of Williams-Sonoma’s business come from a group of six Persian oil barons, who buy everything in every catalog five times over every year for no good reason at all. Seventy-two-dollar biscuits. WHAT THE FUCK.

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