The British Spectator recorded the latest triumph of Woke-ism in commercial culture.

Another pillar of the patriarchy has fallen. His name is Mr Potato Head – or rather, it was Mr Potato Head. US toy giant Hasbro has decided to make the branding for this nearly 70-year-old range gender-neutral, so it will just be Potato Head from now on. According to Hasbro, this is all part of an effort to ensure that ‘all feel welcome in the Potato Head world’ and to ‘promote gender equality and inclusion’.

Neither Mr Potato Head nor his wife, Mrs Potato Head, are being shelved entirely as characters, Hasbro was later forced to clarify. But the overall brand will change, and a new family set will allow kids to create their own Potato Head families without being bound by the old range’s apparently outdated assumptions about gender and sexuality. Or something. It seems all those outraged letters from genderfluid three-year-olds forced Hasbro’s hand.

UPDATE, March 1st:

Stung by widespread mockery, Hasbro announced on Twitter several days ago cancellation of its decision to rename Mr. Potato Head in gender neutral form.

Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD pic.twitter.com/6I84KrxOLQ

— Hasbro (@Hasbro) February 25, 2021