12 Sep 2015
Artisanal Firewood
Community of Fashion, Conspicuous Consumption, Satire, The Elites
I was busy yesterday writing up an account of the Murder Hollow atrocity for Chronicle of the Horse, when in came an email from your friends and mine at Bang & Olufsen offering me my own personal preview at my nearest B&O showroom of the Danish company’s brand new BeoTime alarm clock.
A B&O alarm clock! thought I. I have got to see that. (So I Googled it.)
And yes, it really was cool looking.
If I actually used an alarm clock (I don’t, being one of those people who come equipped with an internal mental one), or had a bedroom full of B&O equipment, or was not just another currently impoverished inhabitant of Obamistan, I could actually see running right out and paying a mere $375 for an alarm clock this cool.
Edwin at Coolest Gadgets was also appropriately admiring.
(T)his is the first alarm clock I’ve seen that makes me actually want to wake up so that I can admire its beauty, although that novelty ought to wear out in a couple of days.
BeoTime will come with an integrated sleep timer that can turn all Bang & Olufsen equipment in the room to standby mode after a selected time interval of up to two hours, making it the perfect, complementary device to own especially for folks who tend to fall alseep at the couch due to an extremely boring movie or just a bad habit. Functions include an alarm and sleep timer, alongside the ability to perform basic operations for the bedroom television, loudspeakers, or light controls. It does pretty well for itself as a unique desk clock, making it ideal for one’s work or home office.
The BeoTime was also designed to be extremely convenient and a snap to figure out, boasting easy operation that requires just one’s thumb. You get a built-in tilt sensor within that shows information and button functions change orientation in accordance with how BeoTime is position, regardless of whether it is being held, left on the nightstand, or placed in its wall bracket. As with other Bang & Olufsen products, the Beotime won’t come cheap, retailing for $375 when it hits showrooms later this August.
