Noemie Emory, in the Weekly Standard, explains why the choice of Sarah Palin is a brilliant strategic move.

1. Steps on the story of Obama’s speech (and convention), and possibly the bounce coming from them, and wipes them off the news cycle. The Sunday news shows will be all-Palin, all of the time.

2. Sends Republicans into their convention on a huge head of steam.

3. Wipes out the image of McCain as the crotchety elder and brings back that of the fly-boy and gambler, which is much more appealing, and the genuine person.

4. Revs up the base AND excites independents, which no one else in the party, or perhaps in the world, could have accomplished.

5. Puts youth, change, and history on both of the tickets.

6. May detach some young people, especially women.

7. May attach some women pissed off about Hillary.

8. As a pro-life super-achiever, puts feminists in a tizzy.

9. Revives some of the double-edged nature of the Democratic primary, which featured a black vs. a female trail-blazer, and put both sides on notice on sensitivity issues. Democrats used to raising charges of racism against Obama’s critics may face charges of sexism and/or condescension if they try to diss her.

10. Steps on Obama’s claims to have been a reformer, as he reformed nothing (much less the corrupt mare’s nest of Chicago arrangements), while she was a dragon-slayer up in Alaska.

11. As a mother of five, one a Down Syndrome baby, helps her side take on the Democrats on abortion extremism and the Born Alive bill.

12. Reignites the deep and unhealed stresses inside the Democrats, some of whom will now wonder more loudly than ever why they didn’t pick Hillary.

13. Counters Michelle in a way Cindy couldn’t.

14. Counter-intuitively, makes the issue of Obama’s light resume more potent than ever. Her lack of experience is no more than his is. And he’s–to use a term from Alaska, and the Iditarod–their lead dog.

McCain displayed with this selection a boldness and willingness to gamble uncharacteristic of Washington politicians. It’s more in the spirit of the US Navy, going completely on the offensive and being willing to risk everything to deliver a decisive blow in a form the enemy could never have anticipated and prepared for.

I don’t think McCain came up with all of this himself, but he is clearly getting some very clever advice these days, to which he is paying attention. He may very well be president yet.

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H/t to Karen L. Myers.

Recycles a line by Hillary.

0:32 video

Obama says McCain forgot how many houses he owns, and he owns seven houses.

0:30 video

McCain replies mentioning Antoin Rezko assisting Obama buy his house:

0:30 video

Actually, it’s John McCain’s wife and her family trusts which own 8, not 7, residences, of which some are only condos used by her children and by an elderly relative.

John McCain spent five years in a Vietnamese prison cell undergoing torture. When he got out, he came home and married the proverbial passionate rich blonde whose father owned a beer distributorship. The universe has a way of seeing to it that things even out.

If I were Barack Obama, and I’d acquired a $1.65 million mansion with the aid of a sinister figure recently convicted for political corruption, I’d stay away from discussing houses.

Did Russia’s invasion of Georgia have an impact?

Zogby:

Republican John McCain has taken a five-point lead over Democrat Barack Obama in the race for President, the latest Reuters/Zogby telephone survey shows.

McCain leads Obama by a 46% to 41% margin.

Can it possibly be that the media’s chosen candidate’s abilities and appeal may have been a trifle overrated? Robert Stacy McCain thinks so.

The mainstream media spent months ignoring the National Enquirer’s scoop about John Edwards’ mistress. Now they’re ignoring a potentially bigger Democratic scandal: The political incompetence of Team Obama.

Sen. Barack Obama’s brain trust of David Axelrod and David Plouffe emerged from the Democratic primary campaign with a reputation for strategic genius. That reputation is deeply entwined with the conventional wisdom among the political press that Obama is a sure thing to win in November.

Since Obama clinched the nomination in June, however, evidence has steadily accumulated that Axelrod and Plouffe — who masterminded the Illinois Democrat’s upset of Sen. Hillary Rodham Clinton — are out of their league when matched against a Republican in a national election.

Two months ago, on the same day a Newsweek poll showed Obama ahead by 15 points, the Democrat debuted his own personalized presidential seal. That emblem, with its Latin translation of his “Yes, We Can!” motto (“vero possumus”), quickly became an object of derision, symbolizing the overconfidence of a campaign that now finds itself locked in a neck-and-neck contest with 75 days remaining until Election Day.

Not since Frank Mankiewicz and Gary Hart steered George McGovern to the nomination in 1972 has a Democratic presidential campaign committed such laughable blunders. With few exceptions, however, the media ignore the possibility that the Axelrod-Plouffe magic simply won’t work against Republican Sen. John McCain.

And perhaps it was never magic at all.

Says David Brooks.

On Tuesdays, Senate Republicans hold a weekly policy lunch. The party leaders often hand out a Message of the Week that the senators are supposed to repeat at every opportunity. Sometimes there will be a pollster offering data that supposedly demonstrates the brilliance of the message and why it will lead to political nirvana.

John McCain generally spends the lunches at a table with a gang of fellow ne’er-do-wells. He cracks jokes, razzes the speaker and generally ridicules the whole proceeding. Then he takes the paper with the Message of the Week back to his office. He tosses it on the desk of some staffer with a sarcastic comment like: “Here’s your message. Learn it. Love it. Live it.”

This sort of behavior has been part of McCain’s long-running rebellion against the stupidity of modern partisanship. In a thousand ways, he has tried to preserve some sense of self-respect in a sea of pandering pomposity. He’s done it through self-mockery, by talking endlessly about his own embarrassing lapses and by keeping up a running patter on the absurdity all around. He’s done it by breaking frequently from his own party to cut serious deals with people like Ted Kennedy and Russ Feingold. He’s done it with his own frantic and freewheeling style, which was unpredictable, untamed and, at some level, unprofessional.

When McCain and his team set out to win the presidency in 2008, they hoped to run a campaign with this sort of spirit. McCain would venture forth on the back of his bus, going places other Republicans don’t go, saying things politicians don’t say, offering the country the vision of a different kind of politics — free of circus antics — in which serious people sacrifice for serious things.

It hasn’t turned out that way. McCain hasn’t been able to run the campaign he had envisioned. Instead, he and his staff have been given an education by events.

I think Brooks’ analysis of the changing McCain campaign methodology is interesting and enlightening. He’s right that McCain has been gaining good traction at the expense of the Obamessiah.

Brooks, of course is just about as much of a non-meaningfully-conservative RINO as McCain, so he views McCain’s eagerness to double-cross the GOP leadership in favor of his own interest with a sympathy I’m not quite able to muster. I suppose electing a me-too, Eisenhower Republican, in favor of Socialism just like the democrats, only a little less is better than electing an out-and-out Marxist like Barack Hussein Obama, but don’t expect me to vote for him.

Like most Americans, I’m more than content to read about the 2008 Presidential Election at this point, prior to the nominating conventions. I’m not glued to my television screen following it. Besides, I have plenty of Equestrian Olympic events, and Women’s Beach Volleyball, recorded on our satellite box to catch up on.

Consequently, I’ve seen nothing of the Saddleback Civil Forum on Presidency. But I can tell that John McCain surprisingly mopped the floor with the glib Mr. Obama, since the Obama Campaign’s media allies, NBC and NYT are now whining about McCain cheating.

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Byron York confirms the McCain victory.

Warren — Pastor Rick, around here — asked big questions, about big subjects; he wasn’t concerned about what appeared on the front page of that morning’s Washington Post. And his simple, direct, big questions brought out something we don’t usually see in a presidential face-off; in this forum, as opposed to a read-the-prompter speech, or even a debate focused on the issues of the moment, the candidates were forced to call on everything they had — the things they have done and learned throughout their lives. And the fact is, John McCain has lived a much bigger life than Barack Obama. That’s not a slam at Obama; McCain has lived a much bigger life than most people. But it still made Obama look small in comparison. McCain was the clear winner of the night.

Hst tip to the News Junkie.

Peggy Noonan, every once in a while, justifies her reputation for brilliant insight. In her weekly WSJ piece, this week, she puts her finger on exactly what seems so strange about this year’s Presidential Election: its candidates are a new kind of candidate, one with no real roots in American regions or communities.

OK, quick, close your eyes. Where is Barack Obama from?

He’s from Young. He’s from the town of Smooth in the state of Well Educated. He’s from TV.

John McCain? He’s from Military. He’s from Vietnam Township in the Sunbelt state.

Chicago? That’s where Mr. Obama wound up. Modern but Midwestern: a perfect place to begin what might become a national career. Arizona? That’s where Mr. McCain settled, a perfect place from which to launch a more or less conservative career in the 1980s.

Read the whole thing.

Angelina Jolie is keeping an open mind, Wiltshire & Washington reports.

In June, when Entertainment Weekly asked her whether she talked politics with Clint Eastwood, a longtime Republican, on the set of the upcoming movie, “The Changeling,” she said, “Actually, we don’t disagree as much as you’d think. I think people assume I’m a Democrat. But I’m registered independent and I’m still undecided. So I’m looking at McCain as well as Obama.”

Paris Hilton was evidently piqued by John McCain using her in a recent campaign video, so she’s responding with her own

1:49 video reply.

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And the McCain campaign was quick to reply:

In the unkindest cut of all, McCain’s spokesperson Tucker Bounds (said) that on the subject of energy, Paris is deeper than Barack. He says, “Sounds like Paris is taking the ‘All of the Above’ energy approach that John McCain has advocated — both alternatives and drilling. Perhaps the reality is that Paris has a more substantive energy plan than Barack Obama.”

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Hat tip to Stephen Frankel.

I guess that European coronation backfired. The latest Zogby poll shows McCain slightly in the lead.

A national Associated TV/Zogby International telephone poll of 1,011 likely voters conducted July 31-Aug. 1 finds Republican Sen. John McCain taking a razor-thin 42%-41% lead over Democrat Sen. Barack Obama in the race for the U.S. presidency.

The margin between the candidates is statistically insignificant, but demonstrates a notable turn-around from the Reuters/Zogby poll of July 7-9 that showed Obama ahead, 46%-36% in a four-way match-up that included Libertarian candidate Bob Barr of Georgia and liberal independent candidate Ralph Nader. McCain made significant gains at Obama’s expense among some of what had been Obama’s strongest demographic groups. For example:

McCain gained 20% and Obama lost 16% among voters ages 18-29. Obama still leads that group, 49%-38%.

Among women, McCain closed 10 points on Obama, who still leads by a 43%-38% margin.

Obama has lost what was an 11% lead among Independents. He and McCain are now tied.

Obama had some slippage among Democrats, dropping from 83% to 74%.

Obama’s support among single voters dropped by 19%, and he now leads McCain, 51%-37%.

Even with African-Americans and Hispanics, Obama shows smaller margins.

The survey results come as Obama, fresh off what had been characterized as a triumphant tour of the Middle East and Europe, including a speech to 200,000 Germans in Berlin. That trip quickly became fodder for an aggressive response ad by the McCain campaign that questioned whether Obama’s popularity around the world meant he was ready to lead the U.S.

Praise the One.

1:14 video

An LA Times political blog reports that Obama’s numbers have been plummeting. According to the Gallup Poll, last Sunday Obama was enjoying a 49 to 40 lead over John McCain. By Wednesday, his advantage had declined to 45 – 44, a change of 9 points, making the race a statistical dead heat.

It’s really much too early for Obama to collapse. He hasn’t even been nominated yet.