Kit Wilson identifies the leading cultural disease of modern times.

We seek to make society blinkered, mindless and immature. Look at the way today’s businesses choose to market themselves. They invent names that imitate the nonsense words of babies: Zoopla, Giffgaff, Google, Trivago. They deliberately botch grammar in their slogans to sound naïve and cutesy: “Find your happy”, “Be differenter”, “The joy of done”. They make their advertisements and logos twee and ironic — a twirly moustache here, a talking dog there — just to show how carefree and fun they are.

Those in our society who actually still have children have them later and in smaller numbers than ever. Many simply choose to forego the responsibilities of parenthood altogether. Marriage is an optional extra — one from which we can opt out at any point, regardless of the consequences for the children.

Students expect to be treated like five-year-olds: one conference recently prohibited applause for fear it would, somehow, trigger a spate of breakdowns. Many of my fellow twentysomethings reach adulthood believing they can recreate in their everyday lives the woolly comforts of social media. They discover, with some surprise, that they cannot simply click away real confrontation, and — having never developed the psychological mechanisms to cope with it — instead seek simply to ban it.

The effects of social media don’t end there. A Pew Research Centre study last year found that regular social media users are far more likely than non-users to censor themselves, even offline. We learn to ignore, rather than engage with, genuine disagreement, and so ultimately dismantle the most important distinction between civil society and the playground — the ability to live respectfully alongside those with whom we disagree.

Social media assures us that the large civilisational questions have already been settled, that undemocratic nations will — just as soon as they’re able to tweet a little more — burst into glorious liberty, and that politics is, thus, merely a series of gestures to make us feel a bit better. Hence the bewildering range of global issues we seem to think can be somehow resolved with a sober mugshot and a meaningful hashtag.

In reality, our good fortune is an anomaly. We’ll face again genuine, terrifying confrontations of a kind we can scarcely imagine today. And we’ll need something a little more robust than an e-petition and a cat video.

Sadly, our philosophical approach seems to have been to paper over Nietzsche’s terrifying abyss with “Keep calm . . .” posters. If one were to characterise the West’s broad philosophical outlook today, it would be this: sentimental nihilism. We accept, as “risen apes”, that it’s all meaningless. But hey, we’re having a good time, right?

This is gleefully expressed by our society’s favourite spokespeople — comedians, glorifying the saccharine naivety of a culture stuck in the present. When the New York Times columnist Ross Douthat asked the comedian Bill Maher to locate the source of human rights, he simply shrugged his shoulders and said, “It’s in the laws of common sense.”

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It happened in Sudbury, as the Daily Mail reports:

A high Street butcher in Suffolk has been forced to take down its window display, as shoppers are said to be offended by the sight of bits of dead animals.

Hanging pigs’ heads, limp rabbits and dead pheasants were upsetting the children.

The senseless twits behind the hate campaign mounted against JBS Family Butchers of Sudbury say they are trying to protect their children from the ugliness of ‘mutilated carcasses’.

This seems implausibly puritanical. Any child with internet access and a stack of video games will have seen far worse.

These sentimental folk are part of an ever-growing collective ignorance about food and farming that is immensely damaging not only to the countryside, to farming and to animals — but also to ourselves.

Our lack of understanding of where food really comes from is helping to create mountains of food waste and a population of fat, unhealthy Britons.

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This kind of urban deracination has real consequences. People who think that meat is manufactured somewhere in a factory laboratory look upon all animals as lovable Disney characters and are eager to ban hunting and all the other field sports. Meanwhile, demand for antiseptic and completely uniform food items makes old-fashioned family farming and human animal husbandry impossible and meat animals are that much more certain to be raised in unnatural factory farm hatcheries. Human ignorance and alienation from Nature and the countryside is bad for agriculture, bad for animals, bad for the countryside, and impoverishing to human culture.

Hat tip to Jesse Swan.