Angelina Jolie, since Laura Croft: Tomb Raider (2001), has made something of a personal specialty of portraying female comic book (or video game) heroines with superhuman abilities at striking both targets and cool poses.
Just watching voluptuous Angelina Jolie strike provocative shooting poses could shatter British phlegm and impel legions of bowler-hatted, umbrella-toting Essex men to fly their cubicles and turn to Quentin Tarantino-style orgies of violence, or at least so evidently supposes Britain’s Advertising Standards Authority which has banned the 0:35 minute trailer for Angelina’s new film.
The Guardian reports:
A television advert for the film Wanted, in which Angelina Jolie was shown firing a bullet towards the audience, has been banned by media watchdogs for glamorising violence.
The promo for the DVD release of the action blockbuster showed Jolie kissing co-star James McAvoy during a high-speed car chase before the pair turned and fired their guns in the direction of the viewer. For good measure, a voiceover described Wanted as “the coolest movie of the year”.
The advert received just one complaint from the public, but the Advertising Standards Authority (ASA) said it suggested that “using guns was sexy and glamorous”, which breached the code for television.
The move follows the ASA’s decision in September to ban billboard posters for the film’s theatrical release. These featured Jolie and McAvoy holding guns in a variety of positions in a comic book-style montage of pictures.
They banned this 0:35 trailer.
They probably really wouldn’t like the 2:23 long version any better.