Category Archive 'Apple'
06 Oct 2011

Steve Jobs Quotations

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“I want to put a ding in the universe.” – 1981 (probably)

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We’re gambling on our vision, and we would rather do that than make “me too” products. Let some other companies do that. For us, it’s always the next dream (Jan. 1984, on the release of the Macintosh computer)

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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. (1989)

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“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” – 1995

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The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products. . . . I have no problem with their success. They’ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products. (1996)

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You’ve baked a really lovely cake, but then you’ve used dog sh*t for frosting. (commenting on a NeXT programmer’s poor work)

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When you’re young, you look at television and think, There’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want. That’s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It’s the truth. (from interview in WIRED magazine, 1996)

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I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five and it wasn’t that important because I never did it for the money. (1996)

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“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – 1998

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iMac is next year’s computer for $1,299, not last year’s computer for $999. (May 1998, on the release of the iMac computer)

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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it. (1998)

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Design is not just what it looks like. Design is how it works. – 2003

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It will go down in history as a turning point for the music industry. This is landmark stuff. I can’t overestimate it. (2003, on the iPod and the iTunes Music Store)

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If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. – 2005

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When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something. – 2005

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I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next. (quoted on MSNBC 2006)

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Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. . . . Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. . . . Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. (Stanford U. commencement address, 2005)

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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products. (at annual Apple stockholders’ meeting, 2007)

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Stay hungry, stay foolish (his mantra, adopted from the final Whole Earth Catalog)

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14 Sep 2011

Apple Bans Commie Game App For Smearing the Phone You Play It On

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PhoneStory
Use your armed guards to make those children mine the Coltan faster.

Gamasutra reports that those corporate fascists over at Apple actually had the nerve to refuse to sell the game app Phone Story, by the sanctimonious Bolshie game design firm Molleindustria, via the iPhone App store, just because the app featured a series of left-wing smears directed specifically at smartphones, consumer products, and Apple.

One can picture the equivalent of Jeffrey Lebowski whining: Whatever happened to free speech, man?

[U]ntil now, few have been willing to turn the lens on this boom and examine what mass-market gadget lust is costing us ethically. Though we’ve since heard of suicides at Foxconn, deplorable working conditions and hazards to the environment involved in the manufacture of the latest hot smartphones, game developers were mostly silent — until now.

It seems natural that provocative serious games developer Molleindustria was the one to take the step. The studio, which has taken on forces like the Catholic church, McDonald’s and big oil with games like Operation Pedopriest, McDonald’s Video Game and Oiligarchy, never pulls its punches as it uses games to sharply deconstruct the social and economic constructs most people take for granted.

Its latest title, Phone Story, uses a series of minigames with voice-over narration to shed light on the human cost and high environmental impact of smartphone development. In one minigame, while the narrator explains that most electronic devices require the mining of coltan, a conflict mineral in Congo whose demand spurs war and child labor, the player must use the touch screen to guide armed soldiers to bark at exhausted child miners in order to meet the goal in time.

In another, the voice-over explains the suicides at electronics manufacturers in China, and the facile solution of “prevention nets” — while the player must catch tumbling workers using a stretched trampoline.

Of course, Phone Story is more interesting for the fact that players must interact with these messages while holding one of the devices discussed. Imagine being served hamburgers on a tour of a slaughterhouse. And all of the developer proceeds — 70 percent of total App Store revenues, as per usual — will be pledged to organizations fighting corporate abuses, starting with Students and Scholars Against Corporate Misbehavior, which supports workers in abusive conditions internationally, including at Foxconn.

Or they would be, if Phone Story had been allowed to stay on the App Store. Apple yanked it just a few hours after the game was officially announced, citing four code violations: 15.2, which prohibits depictions of child abuse, and 16.1, which prohibits apps depicting “objectionable or crude” content. The other two, 21.1 and 21.2, pertain to Phone Story’s charitable bent — and they don’t seem to quite apply, intended instead for games that allow their users to make donations within a game, rather than a pledge by the developer to donate revenues.

Molleindustria makes an iPhone game to criticize the iPhone platform, and that Apple’s chosen to silence it is an interesting punctuation mark on the developer’s statement.

Gamasutra reached out to Molleindustria’s Paolo Pedercini about iPhone Story, who credits the game’s idea to recent international affairs graduate Michael Pineschi, to whom he spoke through creative activism group YesLab. At the time, Pedercini already had some unusual ideas in the works for projects that could act as commentary on gadget fetishism.

“One of them was a multi-touchable virtual-pet vagina, monologuing about technological lust and willful submission to consumerism,” he reflects. “Unfortunately, the flesh engine didn’t work as I hoped so I went for a straightforward educational game.”

But the intent was always to develop a game as commentary on the hardware industry. “Most of the adults in the Western world are somewhat aware that most of our objects are manufactured far away, in conditions that we would consider barbaric,” Pedercini says.

“A lot of tech-aware people heard about the story of the Foxconn suicides or about the issue of electronic waste,” he continues. “But with Phone Story, we wanted to connect all these aspects and present them in the larger frame of technological consumerism.”

He specifically wanted to highlight the goal that “must-have” consumer electronics culture plays in perpetuating these high-impact cycles; one of the levels of Phone Story tasks the players with tossing brand-new boxed phones to swarming would-be buyers rushing a storefront. In his view, the marketing machine that makes people believe they absolutely need an upgraded hardware device on the day it comes out is what causes extremism in the supply chain.

“We don’t want people to stop buying smartphones,” he notes, “but maybe we can make a little contribution in terms of shifting the perception of technological lust from cool to not-that-cool. This happened before with fur coats, diamonds, cigarettes and SUVs — I can’t see why it can’t happen with iPads.”

Pedercini says it was essential to use the platform itself to stage a critique of that platform. “Almost like the device itself was speaking to the user,” he suggests. “The idea was to make a sort of reminder that you can keep with you, like a way-less-permanent tattoo or a bumper sticker, something that you carry around and maybe show off as a conversation-starter.”

But although Apple’s immediate removal of Phone Story makes for an interesting conversation point, Pedercini says he never intended it to happen this way: “I’m very familiar with the App Store policy, and the game is designed to be compliant with it,” he asserts.

“If you check the guidelines, Phone Story doesn’t really violate any rule except for the generic ‘excessively objectionable and crude content’ and maybe the ‘depiction of abuse of children’. Yes, there’s dark humor and violence but it’s cartoonish and stylized – way more mellow than a lot of other games on the App Store.”

“What makes these depictions disturbing is the connection the player makes with the real-world situation,” adds Pedercini. “Of course, the goal was to sneak an embarrassingly ugly gnome into Apple’s walled garden, but not to provoke the rejection. If it was just a matter of provocation I would have gone way further.

If you’re a communist and have to have this App, you can buy it, and the rope you need to hang capitalists, via Android Market.

19 Apr 2011

How to Fix Any Personal Computer

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Hat tip to Karen L. Myers.

27 Apr 2010

The Empire Strikes Back

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Darth Jobs in mufti

Blogging is the kind of ivory tower intellectual activity resembling college that seems to take place at one level of remove from ordinary reality. Bloggers don’t really typically think of themselves as possible subjects of police raids and lawsuits by giant corporations.

And that is, doubtless, why Gizmodo thought that purchasing an iPhone prototype lost in a Redwood City bar and reviewing the prototype would not be a major problem as long as they offered to give the prototype back to Apple in the end.

Clearly, they did not reckon with the rather old-fashioned kind of influence large employer corporations have over certain California counties. (Who even knew that the San Mateo county sheriff’s office possessed a “Rapid Enforcement Allied Computer Team?”)

I recall thinking myself that, yes, Gizmodo can just give back the prototype, and Apple cannot really prove damages from Gizmodo’s story, so the whole incident will simply fade away, but that theory failed to take into account Apple’s corporate cult of secrecy and and the propensity of Apple management (Steve Jobs) to be vindictive.

CNET:

Police have seized computers and servers belonging to an editor of Gizmodo in an investigation that appears to stem from the gadget blog’s purchase of a lost Apple iPhone prototype.

Deputies from the San Mateo County Sheriff’s office obtained a warrant on Friday and searched Jason Chen’s Fremont, Calif., home later that evening, Gizmodo acknowledged on Monday.

In an article on Friday, CNET was the first to report on the criminal investigation into the circumstances surrounding the iPhone prototype and Gizmodo’s acquisition of it, including that Apple had contacted local police. A San Mateo County judge signed the search warrant, which said a felony crime was being investigated, a few hours later.

“When I got home, I noticed the garage door was half-open,” according to an account by Chen. “And when I tried to open it, officers came out and said they had a warrant to search my house and any vehicles on the property ‘in my control.’ They then made me place my hands behind my head and searched me to make sure I had no weapons or sharp objects on me.”

Lucy Dalglish, executive director of the Reporters Committee for Freedom of the Press told CNET on Monday: “This is such an incredibly clear violation of state and federal law it takes my breath away. The only thing left for the authorities to do is return everything immediately and issue one of hell of an apology.”

Dalglish said that the San Mateo County search warrant violated the federal Privacy Protection Act, which broadly immunizes news organizations from searches–unless, in some cases, the journalists themselves committed the crime. The 1980 federal law requires police to use subpoenas to obtain information instead of search warrants, she said.

Editors at Gizmodo, part of Gawker Media’s blog network, last week said they paid $5,000 for what they believed to be a prototype of a future iPhone 4G. The story said the phone was accidentally left at a bar in Redwood City, Calif., last month by an Apple software engineer and found by someone who contacted Gizmodo, which had previously indicated that it was willing to pay significant sums for unreleased Apple products.

CNET has not been able to confirm whether the investigation is targeting Gizmodo, the source who reportedly found the iPhone in a bar, or both. Apple has acknowledged that the lost device is its property. Calls to law enforcement sources on Monday were not immediately returned.

Gizmodo said on Monday:

    Last Friday night, California’s Rapid Enforcement Allied Computer Team entered editor Jason Chen’s home without him present, seizing four computers and two servers. They did so using a warrant by Judge of Superior Court of San Mateo. According to Gaby Darbyshire, COO of Gawker Media LLC, the search warrant to remove these computers was invalid under section 1524(g) of the California Penal Code.

Darbyshire was referring to the portion of California law that prevents judges from signing warrants that target writers for newspapers, magazines, or “other periodical publications.”

In 2006, a California appeals court ruled that the definition of “periodical publication” protects Web logs. “We can think of no reason to doubt that the operator of a public Web site is a ‘publisher’ for purposes of this language…News-oriented Web sites… are surely ‘like’ a newspaper or magazine for these purposes,” the court concluded.

The federal newsroom search law known as the Privacy Protection Act is broader. It says that even journalists suspected of committing a crime are immune from searches–if, that is, the crime they’re suspected of committing relates to the “receipt” or “possession” of illegal materials. (Two exceptions to this are national security and child pornography.)

The police hauled away three Apple laptops, a Samsung digital camera, a Seagate 500 GB external hard drive, USB flash drives, a HP MediaSmart server, a 32GB Apple iPad, an 16GB iPhone, and an IBM ThinkPad, according to documents that Gizmodo posted.

20 Apr 2010

Finders Leakers; Steve Jobs Weepers

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The bar in Redwood City

Poor Gray Powell, a 27 year old software engineer working at Apple, inadvertently left his prototype of the next iPhone on a bar stool at Gourmet Haus Staudt, a German beer garden in Redwood City.

Steve Jobs is probably going to roast Gray over a slow fire, because that next generation iPhone was picked up by a guy sitting nearby, who tinkered with it and found a new iPhone camouflaged in an old iPhone package. After a few weeks, he sold it to Gizmodo (who paid $4000, some say $10K).

Gizmodo got its money’s worth, having a great deal of fun analyzing what’s different technically and in the design of the new prototype (and scoring off Apple’s notorious secrecy policy concerning new products).

They awarded the prototype excellent reviews. The new design was sturdier and more attractive, and the new model has a bigger battery and spectacularly sharper resolution.

Now, we get to sit back and see what Apple does to Gizmodo.

30 Jan 2010

Hitler Does Not Like the Ipad

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Bruno Ganz’s portrayal of everyone’s favorite demented dictator chewing the carpet in Oliver Hirschbiegal’s “Der Untergang” (2004) is becoming a reliable vehicle for parody subtitling.

This time Der Fuehrer is displeased with some of the limitations of the Ipad.

3:59 video

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Personally, I thought the recent version depicting news of Scott Brown defeating Martha Coakley reaching the bunker was a good deal funnier.

02 Oct 2009

Win 7: Soon To Be Released

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Win7 Launch Party video (Don’t watch it!)

Charlie Booker, at the Guardian, knows that Windows sucks, but explains that he still hates Mac and Mac users more.

Recently I sat in a room trying to write something on a Sony Vaio PC laptop which seemed to be running a special slow-motion edition of Windows Vista specifically designed to infuriate human beings as much as possible. Trying to get it to do anything was like issuing instructions to a depressed employee over a sluggish satellite feed. When I clicked on an application it spent a small eternity contemplating the philosophical implications of opening it, begrudgingly complying with my request several months later. It drove me up the wall. I called it a bastard and worse. At one point I punched a table. …

I know Windows is awful. Everyone knows Windows is awful. Windows is like the faint smell of piss in a subway: it’s there, and there’s nothing you can do about it. OK, OK: I know other operating systems are available. But their advocates seem even creepier, snootier and more insistent than Mac owners. The harder they try to convince me, the more I’m repelled. To them, I’m a sheep. And they’re right. I’m a helpless, stupid, lazy sheep. I’m also a masochist. And that’s why I continue to use Windows – horrible Windows – even though I hate every second of it. It’s grim, it’s slow, everything’s badly designed and nothing really works properly: using Windows is like living in a communist bloc nation circa 1981. And I wouldn’t change it for the world, because I’m an abject bloody idiot and I hate myself, and this is what I deserve: to be sentenced to Windows for life.

That’s why Windows works for me. But I’d never recommend it to anybody else, ever. This puts me in line with roughly everybody else in the world. No one has ever earnestly turned to a fellow human being and said, “Hey, have you considered Windows?” Not in the real world at any rate.

Until now. Microsoft, hellbent on tackling the conspicuous lack of word-of-mouth recommendation, is encouraging people – real people – to host “Windows 7 launch parties” to celebrate the 22 October release of, er, Windows 7. The idea is that you invite a group of friends – your real friends – to your home – your real home – and entertain them with a series of Windows 7 tutorials.

Win 7 Launch Party video: A very serious contender for lamest (interminable at 6:14) video ever made.

Read the whole thing.

23 Feb 2009

PC versus Mac

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Freddie advises that buying a Mac doesn’t really prove you’re cool. (Steve Jobs must really hate this one.)

[A]ll of these greater philosophical underpinnings that people attach to PC vs. Mac are just self-aggrandizing nonsense. Buying the computer from company A doesn’t, as a matter of fact, say anything about you, just like buying a computer from company B doesn’t say anything about your counterparts. As I have said many, many times, there are good things about Apples and good things about PCs. If it makes sense to you to buy an Apple, go with god. And many Apple owners do just that, buy a product, use it and enjoy it. I’ve considered getting an Apple laptop in the past and may in the future. But it amazes me, absolutely amazes me, the number of Apple owners who lack the clarity or self-awareness to realize that purchasing a commodity from a enormous, soulless corporation that is also owned by several million other people doesn’t make you a unique and beautiful snowflake. Apple has a better PR campaign, better advertising and a more gullible, credulous customer base. That’s it. It’s got nothing to do with individuality or noncomformity. I know many people are probably saying that this is a completely banal thing to say but I am consistently astounded by otherwise smart people who will tell you different.

Hat tip to Andrew Sullivan.

06 Jan 2009

No Keyboard

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The Onion reports Apple’s latest revolutionary user interface design breakthrough: the no keyboard laptop.

2:37 video

20 Oct 2008

Cruel

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Apple mocks Microsoft’s approach to defending Vista through advertising.

0:30 video

05 Sep 2008

Lame and Pointless

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OK, you’ve seen those amusing Apple commercials in which the cool and complacent Mac patronizes the hapless and stuffy PC. Well, here’s the first salvo of Microsoft’s counterattack, for which they paid Jerry Seinfeld $10 million. It even features Bill Gates himself.

I’m not sure Apple shouldn’t offer to pay to run it themselves, demonstrating as it does that Microsoft’s clueless obliviousness runs all the way to the top.

1:30 video

12 Apr 2007

Steve Jobs Saves the Music Industry… Again

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Michael S. Malone explains in the Wall Street Journal.

Napster, founded in 1999, was a pioneer in what would be called peer-to-peer file sharing. What made the company so popular with users was that it specialized in the new MP3 music files, it had an appealing user interface, and best of all, the music was free.

It was the last that drove established music artists and record companies nearly insane. It began with the lawsuit by Metallica, followed soon after by Dr. Dre, then Madonna, and culminated in 2001 when A&M Records was granted a preliminary injunction stopping Napster from allowing downloads of any of its artists.

By then, Napster officially had more than 26 million users, but may in fact have had twice that many. Just as important, Napster — and those imitators that tried to copy its success by working the corners of the law — had set off a social revolution. By the time the music industry began to contain the damage, tens of millions of songs had already been downloaded, and a generation of college and high-school kids had come to expect the free exchange of free music.

What the music industry did next was a case study in bad strategy, bad marketing and bad public relations. Not only did the industry crush Napster and any other company that followed in its path, but it also criminalized its own customers. We all got to watch as federal agents arrested college kids, music lovers and even a poor little girl living in the ghetto.

Needless to say, this program of applied troglodytics only managed to drive music downloading further underground, turn America’s children into small-time crooks, and make popular musicians and their record companies — those famous celebrants of maverick and transgressive behavior — look like the worst kind of freedom-crushing rich plutocrats. …

For the next two years, until 2003, the music industry pursued the single dumbest strategy possible in the digital age: It tried to stop the progress of technology and deny users access to a new and more powerful industry standard. Instead, the major record labels dithered, unable to settle upon a single download standard, distribution system or pricing scheme. Instead, they devoted their energy to attempting to undermine each other. …

Then in rode Steve Jobs to the rescue.

When Apple Computer first introduced the iPod in 2001 it had given tacit approval to illegal downloading with its notorious “Rip, Mix, Burn” advertising campaign. But as the iPod quickly became one of the most successful consumer electronics products in history — 100 million units sold as of Sunday — it became obvious that the company couldn’t depend on content either from the underground or from a fractious, delusional music industry.

Thus, the Apple iTunes Music Store, which opened online four years ago this month. Only a technologist with the Hollywood cachet of Steve Jobs could have ever gotten the major players of the music industry together and, better yet, convinced them to agree to a single download and pricing standard. In doing so, Mr. Jobs very likely saved the music industry, which was on the brink of seeing its entire revenue model destroyed by the black market. Instead, at 99 cents per song, iTunes gave music lovers a means to escape illegality at a reasonable price.

Needless to say, it has worked brilliantly. With more than 2.5 billion songs sold by iTunes, Apple, with 80% of all music download revenues as well as nearly 75% of the devices sold to play those tunes, has deservedly been a huge beneficiary of this agreement. But the music industry, by being forced to actually accept a new industry standard and an attendant pricing structure, has arguably benefited even more.

But to get the music moguls around the table Steve Jobs had to make a Faustian bargain. The paranoid record execs, fearful of illegal copies, demanded that every iTune sold had to be freighted with Digital Rights Management (DRM) anti-piracy software. In practice, this meant that iTunes music could only be played on Apple iPods.

The need for absolute proprietary control over both hardware and software has always been Mr. Jobs’s Achilles heel. Twenty years ago that philosophy cost Apple Computer a similar dominance in personal computers against an army of competitors working under a common, “open” system. So one can imagine Apple’s CEO readily accepting the music industry’s demand for DRM, knowing that it would give Apple instant ownership of the online music business. …

By all appearances, the Big Four, which control 70% of the world’s music, were unmoved by Mr. Jobs’s appeal. And then, last week, a breakthrough: Apple announced that it had reached agreement with Britain’s EMI to sell the latter’s music archives (which includes the Beatles) without DRM. Thirty cents more, but twice the sound quality — the first mass-market improvement in music fidelity since the death of the LP. A fair exchange. Good for EMI.

Is this a turning point in the story of digital music? Will the other Big Three follow suit? One can only hope so. The music moguls trusted Steve Jobs once and he saved them. It’s time for them to trust him again.

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