Win7 Launch Party video (Don’t watch it!)

Charlie Booker, at the Guardian, knows that Windows sucks, but explains that he still hates Mac and Mac users more.

Recently I sat in a room trying to write something on a Sony Vaio PC laptop which seemed to be running a special slow-motion edition of Windows Vista specifically designed to infuriate human beings as much as possible. Trying to get it to do anything was like issuing instructions to a depressed employee over a sluggish satellite feed. When I clicked on an application it spent a small eternity contemplating the philosophical implications of opening it, begrudgingly complying with my request several months later. It drove me up the wall. I called it a bastard and worse. At one point I punched a table. …

I know Windows is awful. Everyone knows Windows is awful. Windows is like the faint smell of piss in a subway: it’s there, and there’s nothing you can do about it. OK, OK: I know other operating systems are available. But their advocates seem even creepier, snootier and more insistent than Mac owners. The harder they try to convince me, the more I’m repelled. To them, I’m a sheep. And they’re right. I’m a helpless, stupid, lazy sheep. I’m also a masochist. And that’s why I continue to use Windows – horrible Windows – even though I hate every second of it. It’s grim, it’s slow, everything’s badly designed and nothing really works properly: using Windows is like living in a communist bloc nation circa 1981. And I wouldn’t change it for the world, because I’m an abject bloody idiot and I hate myself, and this is what I deserve: to be sentenced to Windows for life.

That’s why Windows works for me. But I’d never recommend it to anybody else, ever. This puts me in line with roughly everybody else in the world. No one has ever earnestly turned to a fellow human being and said, “Hey, have you considered Windows?” Not in the real world at any rate.

Until now. Microsoft, hellbent on tackling the conspicuous lack of word-of-mouth recommendation, is encouraging people – real people – to host “Windows 7 launch parties” to celebrate the 22 October release of, er, Windows 7. The idea is that you invite a group of friends – your real friends – to your home – your real home – and entertain them with a series of Windows 7 tutorials.

Win 7 Launch Party video: A very serious contender for lamest (interminable at 6:14) video ever made.

Read the whole thing.

Freddie advises that buying a Mac doesn’t really prove you’re cool. (Steve Jobs must really hate this one.)

[A]ll of these greater philosophical underpinnings that people attach to PC vs. Mac are just self-aggrandizing nonsense. Buying the computer from company A doesn’t, as a matter of fact, say anything about you, just like buying a computer from company B doesn’t say anything about your counterparts. As I have said many, many times, there are good things about Apples and good things about PCs. If it makes sense to you to buy an Apple, go with god. And many Apple owners do just that, buy a product, use it and enjoy it. I’ve considered getting an Apple laptop in the past and may in the future. But it amazes me, absolutely amazes me, the number of Apple owners who lack the clarity or self-awareness to realize that purchasing a commodity from a enormous, soulless corporation that is also owned by several million other people doesn’t make you a unique and beautiful snowflake. Apple has a better PR campaign, better advertising and a more gullible, credulous customer base. That’s it. It’s got nothing to do with individuality or noncomformity. I know many people are probably saying that this is a completely banal thing to say but I am consistently astounded by otherwise smart people who will tell you different.

Hat tip to Andrew Sullivan.

The Onion reports Apple’s latest revolutionary user interface design breakthrough: the no keyboard laptop.

2:37 video

Apple mocks Microsoft’s approach to defending Vista through advertising.

0:30 video

OK, you’ve seen those amusing Apple commercials in which the cool and complacent Mac patronizes the hapless and stuffy PC. Well, here’s the first salvo of Microsoft’s counterattack, for which they paid Jerry Seinfeld $10 million. It even features Bill Gates himself.

I’m not sure Apple shouldn’t offer to pay to run it themselves, demonstrating as it does that Microsoft’s clueless obliviousness runs all the way to the top.

1:30 video

Michael S. Malone explains in the Wall Street Journal.

Napster, founded in 1999, was a pioneer in what would be called peer-to-peer file sharing. What made the company so popular with users was that it specialized in the new MP3 music files, it had an appealing user interface, and best of all, the music was free.

It was the last that drove established music artists and record companies nearly insane. It began with the lawsuit by Metallica, followed soon after by Dr. Dre, then Madonna, and culminated in 2001 when A&M Records was granted a preliminary injunction stopping Napster from allowing downloads of any of its artists.

By then, Napster officially had more than 26 million users, but may in fact have had twice that many. Just as important, Napster — and those imitators that tried to copy its success by working the corners of the law — had set off a social revolution. By the time the music industry began to contain the damage, tens of millions of songs had already been downloaded, and a generation of college and high-school kids had come to expect the free exchange of free music.

What the music industry did next was a case study in bad strategy, bad marketing and bad public relations. Not only did the industry crush Napster and any other company that followed in its path, but it also criminalized its own customers. We all got to watch as federal agents arrested college kids, music lovers and even a poor little girl living in the ghetto.

Needless to say, this program of applied troglodytics only managed to drive music downloading further underground, turn America’s children into small-time crooks, and make popular musicians and their record companies — those famous celebrants of maverick and transgressive behavior — look like the worst kind of freedom-crushing rich plutocrats. …

For the next two years, until 2003, the music industry pursued the single dumbest strategy possible in the digital age: It tried to stop the progress of technology and deny users access to a new and more powerful industry standard. Instead, the major record labels dithered, unable to settle upon a single download standard, distribution system or pricing scheme. Instead, they devoted their energy to attempting to undermine each other. …

Then in rode Steve Jobs to the rescue.

When Apple Computer first introduced the iPod in 2001 it had given tacit approval to illegal downloading with its notorious “Rip, Mix, Burn” advertising campaign. But as the iPod quickly became one of the most successful consumer electronics products in history — 100 million units sold as of Sunday — it became obvious that the company couldn’t depend on content either from the underground or from a fractious, delusional music industry.

Thus, the Apple iTunes Music Store, which opened online four years ago this month. Only a technologist with the Hollywood cachet of Steve Jobs could have ever gotten the major players of the music industry together and, better yet, convinced them to agree to a single download and pricing standard. In doing so, Mr. Jobs very likely saved the music industry, which was on the brink of seeing its entire revenue model destroyed by the black market. Instead, at 99 cents per song, iTunes gave music lovers a means to escape illegality at a reasonable price.

Needless to say, it has worked brilliantly. With more than 2.5 billion songs sold by iTunes, Apple, with 80% of all music download revenues as well as nearly 75% of the devices sold to play those tunes, has deservedly been a huge beneficiary of this agreement. But the music industry, by being forced to actually accept a new industry standard and an attendant pricing structure, has arguably benefited even more.

But to get the music moguls around the table Steve Jobs had to make a Faustian bargain. The paranoid record execs, fearful of illegal copies, demanded that every iTune sold had to be freighted with Digital Rights Management (DRM) anti-piracy software. In practice, this meant that iTunes music could only be played on Apple iPods.

The need for absolute proprietary control over both hardware and software has always been Mr. Jobs’s Achilles heel. Twenty years ago that philosophy cost Apple Computer a similar dominance in personal computers against an army of competitors working under a common, “open” system. So one can imagine Apple’s CEO readily accepting the music industry’s demand for DRM, knowing that it would give Apple instant ownership of the online music business. …

By all appearances, the Big Four, which control 70% of the world’s music, were unmoved by Mr. Jobs’s appeal. And then, last week, a breakthrough: Apple announced that it had reached agreement with Britain’s EMI to sell the latter’s music archives (which includes the Beatles) without DRM. Thirty cents more, but twice the sound quality — the first mass-market improvement in music fidelity since the death of the LP. A fair exchange. Good for EMI.

Is this a turning point in the story of digital music? Will the other Big Three follow suit? One can only hope so. The music moguls trusted Steve Jobs once and he saved them. It’s time for them to trust him again.

The Obama campaign says they didn’t really produce this delightful anti-Hillary ad.

1:14 video

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The original Superbowl Apple ad.

MSNBC remembers.

Includes the great Apple 1984 commercial, which was shown only once.

Microsoft announces the release of new versions of its flagship products.

Preston Galla of PC Word has 15 reasons to switch to Vista.

But Mike Elgan of Computerworld has some compelling arguments as to why you should wait to get Vista already installed on your next PC, or just switch to a MAC.

Those new Intel-powered MacBooks apparently run rather hot. One owner demonstrates just how hot by cooking his egg on it.

Vinnie makes videos, and decided he needed an Apple G5. He couldn’t afford the $5000 price tag for the machine plus bells and whistles, but reasoned that perhaps he could persuade 20,000 strangers to part with $.25 each, in return for a promise that if the goal was achieved he’d blow up his old Mac.

He fulfills his promise in this 4:48 minute video.

Cruel, very cruel.

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