Category Archive 'Advertising'
14 Dec 2008
This one didn’t make it.
LogoDesignLove interviewed Sol Sender of VSA Partners, lead designer of the 2008 Obama Campaign logo, on the process leading to the now famous result.
It all started with a big zero, appropriately enough.
VSA Partners web-site
VSA Partners’ videos on the design project.
Part 1: 8:21 video
Part 2: 5:17 video
The winning design.
18 Aug 2008
Seeing this photo posted by MeaninglessHotAir on YARGB, my wife and I both said “Chicago!” but no, it was an insurance ad in Columbus.
09 Apr 2008
Michelle Malkin updates the Absolut advertising controversy, reporting that, having angered many Americans with an ill-conceived ad campaign picturing the entire American Southwest, including California, Texas, New Mexico, Utah, Colorado, Arizona (and beyond the Southwest: Oregon, along with most of Wyoming, and much of Idaho) incorporated into Mexico, in the face of mounting criticism, Absolut withdrew the offending ad and apologized, and then the Swedish company, now part of France’s Pernod Ricard, announced its launch of new Gay-oriented advertising.
Bar owner Matthew Rogers of Pt. Richmond, Calif., sent this note to the company: â€œI run a bar in Pt. Richmond. â€¦ After seeing your ad campaign where you show a western map of the United States in which California is part of Mexico again, Iâ€™ve decided to do the following: 1) Never carry Absolut. Ever; 2) Lower the price of Ketel One vodka to $2 a shot indefinitely to build loyalty; 3) Print a copy of your ad and put it above the Ketel One drink special; 4) Tell all my friends and family what Absolut thinks of the United States of America and our right to enforce border laws. I am on the frontline of illegal immigration and its effects. Where are you? Oh, yes, Sweden. Good riddance.â€
Absolutâ€™s initial response to complaints was to hang up on consumers who phoned and to delete their e-mail without bothering to read it. But the controversy spread like a California wildfire stoked by Internet Santa Ana winds. In the first of two statements, Absolut Vice President of Corporate Communications Paula Eriksson attempted to douse the flames by touting the companyâ€™s embrace-diversity ethos. â€œAs a global company,â€ she pedantically intoned, â€œwe recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the U.S. â€” that ad might have been very different.â€
That arrogant, p.c. sanctimony had the effect of pouring gas on the flames. So over the weekend, Eriksson issued a new statement announcing withdrawal of the ad. It was comically titled â€œWe apologizeâ€ â€” and disingenuously argued that â€œIn no way was the ad meant to offend or disparage, or advocate an altering of borders, lend support to any anti-American sentiment, or to reflect immigration issues. â€¦This is a genuine and sincere apology.â€ …
Fresh off its Aztlan debacle, the company announced its newest campaign this week featuring an ad titled â€œRuler,â€ described as â€œa humorous look at gay men and their fascination with perfect, eight-inch â€˜memberâ€™ measurements.â€
Absolut Press Release:
The brand’s two new, daring print ad executions include: “Ruler,” a humorous look at gay men and their fascination with perfect, eight-inch “member” measurements, while “Stadium” engages on the issue of gay marriage when one half of a gay couple “pops” the question during a sports outing. Created by SPI Marketing/Moon City in New York, these new lifestyle-driven ads build on a heritage of advertisements that prominently featured gay artists since 1984.
“As a long-time supporter of the gay and lesbian community, we acknowledge that you can’t simply speak to gay men and lesbians as consumers, but instead need to make real connections to their lives which we believe we are achieving with our new creative executions,” said Jeffrey Moran, ABSOLUTÂ® spokesperson. “As a company, we respect gay men and lesbians not simply in advertising messages, but behind the scenes as well. We’re not gay-washing here.”
The preferred brand of vodka for gay and lesbian consumers, ABSOLUTÂ® was one of the first major brands to place an ad in a gay magazine 27 years ago and is a long-time supporter of events and causes important to the gay and lesbian community.
Dominique Poirier also notified us of Absolut’s apology.
06 Apr 2008
Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits explains why Americans shouldn’t get bent out of shape over Absolut’s playful rearrangement in its Mexican advertising of the United States’ border with Mexico.
The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them — one they feel may be more idealized or one that may be a bit “fantastic.” As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.
This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US — that ad might have been very different.
Until I see the Absolut ad featuring the liberal who panders to special interest groups treated as below, I’m afraid I’m going to be purchasing Grey Goose.
03 Apr 2008
At least they have to take California!
The same Swedish Absolut vodka brand, which has notoriously previously targeted the Gay Community with special advertising and sponsorships, is now running in magazines and billboards in Mexico an advertising campaign imagining the reversal of the Treaty of Guadalupe Hidalgo and the Gadsden Purchase.
Absolut’s map even takes a particularly partisan Mexican position on the boundary of the Louisiana Purchase.
Did Absolut’s advertising agency think that news of this particular campaign would not reach Americans, particularly Americans residing in Texas, New Mexico, Utah, Colorado, Arizona, and the non-Bay-area, non-Hollywood, non-Marin-to-Humboldt portions of California?
Via Gateway Pundit.
24 Nov 2007
Emotionally manipulative, of course, but a basically accurate narrative of her political platform, amounting to an invitation to become a well-cared-for serf on Hillary’s plantation.
Via Ann Althouse.
26 Oct 2007
Photo:Winfried Rothermel, AP
A seasonal display by a farmer at Hartheim-Feldkirch in southwestern Germany.
Hat tip to Karen L. Myers.
14 Apr 2007
In Germany, trompe d’oiel advertising on delivery trucks is used to atttract the attention of consumers.
But Japanese girls attract other kinds of attention with skirts silkscreened with trompe d’oeil images of lady’s undergarments.
Hat tips to Karen Myers and Frank Dobbs.
04 Feb 2007
Includes the great Apple 1984 commercial, which was shown only once.
26 Nov 2006
Catherine Howard, 5th wife of Henry VIII (c.1520 – executed 13 February 1542)
Second annual contest for humorous modification (via Photoshop) of famous art works into contemporary ads.
14 Oct 2006
The Middle East’s largest, this 400 meter long 20 meter high billboard on Sheikh Zayed Road in Dubai, is promoting a development project named “The Lagoons” to more than 250,000 motorists passing by daily.
Via Billy T.
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